Uploaded January 2021 | Updated September 2026, 4 hours ago
Buffett and Berkshire board member/ex-Coca-Cola President Keough share stories of success, lessons of failure, friendship and meaning. Don Keough was President of Coca-Cola when Buffett bought a large percent of the business. He presided over the “new Coke” failure and remedied it. Renowned for his influence and likeable manner, being skilled at meaningful communication relationships at all levels, and getting to the basics of the situation . He is author of business guide praised by Gates, Buffett, Rupert Murdoch, Jack Welch, "The Ten Commandments for Business Failure."
Buffett and Berkshire board member/ex-Coca-Cola President Keough share stories of success, lessons of failure, friendship and meaning. Don Keough was President of Coca-Cola when Buffett bought a large percent of the business. He presided over the “new Coke” failure and remedied it. Renowned for his influence and likeable manner, being skilled at meaningful communication relationships at all levels, and getting to the basics of the situation . He is author of business guide praised by Gates, Buffett, Rupert Murdoch, Jack Welch, "The Ten Commandments for Business Failure."
