Uploaded May 2026 | Updated September 2026, 2 weeks ago
Bank of America thinks GTA VI could give the games industry the cover it needs to raise prices. That sounds like a spreadsheet problem, but it could become everyone’s problem if $80 starts looking normal. And not just for GTA.
Join us at http://bellular.games/ for early access content, 20 editions of 'Loading Screen' a month and to support our team!
00:00 GTA VI’s $80 Problem
00:46 A Banking Perspective
02:13 The Shareholder Pressure
03:29 Saving Games By Raising Prices
07:18 The Spreadsheet View
10:04 Take-Two Don’t Agree
Sources:
iicon.com/event-info
seekingalpha.com/news/4584625-why-the-pricing-on-grand-theft-auto-6-could-be-a-video-game-sector-catalyst
https://www.gamesindustry.biz/ign-entertainment-releases-internal-data-as-public-report-developed-by-kantar-and-uc-berkeley
newzoo.com/resources/blog/post-pandemic-growth-returns-for-pc-and-console-driven-by-premium-spending-and-changing-price-dynamics
ign.com/articles/take-two-ceo-addresses-grand-theft-auto-6-price-and-the-possibility-for-more-la-noire
bloomberg.com/news/articles/2026-05-04/take-two-ceo-says-grand-theft-auto-vi-expectations-are-terrifying
Bank of America thinks GTA VI could give the games industry the cover it needs to raise prices. That sounds like a spreadsheet problem, but it could become everyone’s problem if $80 starts looking normal. And not just for GTA.
Join us at http://bellular.games/ for early access content, 20 editions of 'Loading Screen' a month and to support our team!
00:00 GTA VI’s $80 Problem
00:46 A Banking Perspective
02:13 The Shareholder Pressure
03:29 Saving Games By Raising Prices
07:18 The Spreadsheet View
10:04 Take-Two Don’t Agree
Sources:
iicon.com/event-info
seekingalpha.com/news/4584625-why-the-pricing-on-grand-theft-auto-6-could-be-a-video-game-sector-catalyst
https://www.gamesindustry.biz/ign-entertainment-releases-internal-data-as-public-report-developed-by-kantar-and-uc-berkeley
newzoo.com/resources/blog/post-pandemic-growth-returns-for-pc-and-console-driven-by-premium-spending-and-changing-price-dynamics
ign.com/articles/take-two-ceo-addresses-grand-theft-auto-6-price-and-the-possibility-for-more-la-noire
bloomberg.com/news/articles/2026-05-04/take-two-ceo-says-grand-theft-auto-vi-expectations-are-terrifying
