Uploaded November 2025 | Updated September 2026, 2 weeks ago
Walgreens knows the holidays rarely go according to plan, and instead of pretending otherwise, the retailer is fully embracing the chaos.
It's a new holiday campaign, developed by a bespoke Publicis Power of One team and creatively led by Leo Chicago, that revives the spirit of a particular iconic holiday-vacation movie franchise, complete with flying sleds, rogue squirrels, tangled lights, and the kind of bone-dry turkey that sends a family scrambling for a meat thermometer. Full story on Reel Chicago.
Walgreens knows the holidays rarely go according to plan, and instead of pretending otherwise, the retailer is fully embracing the chaos.
It's a new holiday campaign, developed by a bespoke Publicis Power of One team and creatively led by Leo Chicago, that revives the spirit of a particular iconic holiday-vacation movie franchise, complete with flying sleds, rogue squirrels, tangled lights, and the kind of bone-dry turkey that sends a family scrambling for a meat thermometer. Full story on Reel Chicago.
