Uploaded May 2026 | Updated September 2026, 3 weeks ago
Step into the liminal with Rachel White, also known as “The Skeptical Shaman,” for a grounded, honest, and deeply insightful conversation about spiritual entrepreneurship, ethics, branding, burnout, and what it truly means to build a soul aligned business without losing yourself in the process.
In this episode of Voices from the Liminal, we explore Rachel’s new book, “The Business of Woo: Thriving in Your Psychic Business (Without Losing Your Mind or Selling Your Soul!),” a refreshingly transparent guide for tarot readers, psychics, energy workers, herbalists, creators, and spiritual practitioners navigating the modern spiritual business world. Together, we discuss authenticity, para social dynamics, content creation, boundaries, community building, marketing in the spiritual space, and the realities of turning intuitive gifts into sustainable work.
Rachel blends over 20 years of corporate strategy and consulting experience with more than 16 years of client facing spiritual work through her practice, TOTEM Readings. Her work focuses on helping spiritually minded creators develop ethical, practical, and sustainable businesses rooted in integrity rather than performance spirituality.
This conversation is for:
🌙 Tarot readers and oracle creators
🌙 Spiritual business owners
🌙 Content creators in the witchcraft and metaphysical space
🌙 Anyone building a soul aligned brand
🌙 Practitioners navigating burnout, ethics, and visibility
🌙 Those curious about the intersection of spirituality and business
We also dive into:
• The realities of “woo” entrepreneurship
• Ethical concerns in spiritual spaces
• Branding without becoming performative
• Balancing intuition with practical business structure
• Publishing decks and books
• Community versus competition
• Why transparency matters in spiritual work
• The evolution of the modern witchy creator economy
A huge thank you to Rachel White for joining me on Voices from the Liminal and for bringing such a candid, intelligent, and refreshing perspective to these conversations.
Etsy shop: etsy.com/shop/TotemReadingsATX
Purchase the book on Amazon: amazon.com/Business-Woo-Thriving-Psychic-Without-ebook/dp/B0GX2XSZQ1
You can learn more about Rachel’s work here:
TOTEM Readings Official Website totemreadings.com
Explore Rachel’s writing and Business of Woo content here:
TOTEM Readings Substack totemrach.substack.com/p/the-business-of-woo-book-is-here
#VoicesFromTheLiminal #RachelWhite #BusinessOfWoo #SpiritualBusiness #TarotCommunity #PsychicBusiness #SoulAlignedBusiness #WitchTok #TarotTube #SpiritualEntrepreneur #ContentCreator #ModernMystic #WooBusiness #EthicalSpirituality #EssenceOfTheMoon #MoonKeeper #WitchcraftCommunity #SpiritualPodcast #TotemReadings #TheBusinessOfWoo
🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 streamyard.com/pal/d/5824409811943424
Step into the liminal with Rachel White, also known as “The Skeptical Shaman,” for a grounded, honest, and deeply insightful conversation about spiritual entrepreneurship, ethics, branding, burnout, and what it truly means to build a soul aligned business without losing yourself in the process.
In this episode of Voices from the Liminal, we explore Rachel’s new book, “The Business of Woo: Thriving in Your Psychic Business (Without Losing Your Mind or Selling Your Soul!),” a refreshingly transparent guide for tarot readers, psychics, energy workers, herbalists, creators, and spiritual practitioners navigating the modern spiritual business world. Together, we discuss authenticity, para social dynamics, content creation, boundaries, community building, marketing in the spiritual space, and the realities of turning intuitive gifts into sustainable work.
Rachel blends over 20 years of corporate strategy and consulting experience with more than 16 years of client facing spiritual work through her practice, TOTEM Readings. Her work focuses on helping spiritually minded creators develop ethical, practical, and sustainable businesses rooted in integrity rather than performance spirituality.
This conversation is for:
🌙 Tarot readers and oracle creators
🌙 Spiritual business owners
🌙 Content creators in the witchcraft and metaphysical space
🌙 Anyone building a soul aligned brand
🌙 Practitioners navigating burnout, ethics, and visibility
🌙 Those curious about the intersection of spirituality and business
We also dive into:
• The realities of “woo” entrepreneurship
• Ethical concerns in spiritual spaces
• Branding without becoming performative
• Balancing intuition with practical business structure
• Publishing decks and books
• Community versus competition
• Why transparency matters in spiritual work
• The evolution of the modern witchy creator economy
A huge thank you to Rachel White for joining me on Voices from the Liminal and for bringing such a candid, intelligent, and refreshing perspective to these conversations.
Etsy shop: etsy.com/shop/TotemReadingsATX
Purchase the book on Amazon: amazon.com/Business-Woo-Thriving-Psychic-Without-ebook/dp/B0GX2XSZQ1
You can learn more about Rachel’s work here:
TOTEM Readings Official Website totemreadings.com
Explore Rachel’s writing and Business of Woo content here:
TOTEM Readings Substack totemrach.substack.com/p/the-business-of-woo-book-is-here
#VoicesFromTheLiminal #RachelWhite #BusinessOfWoo #SpiritualBusiness #TarotCommunity #PsychicBusiness #SoulAlignedBusiness #WitchTok #TarotTube #SpiritualEntrepreneur #ContentCreator #ModernMystic #WooBusiness #EthicalSpirituality #EssenceOfTheMoon #MoonKeeper #WitchcraftCommunity #SpiritualPodcast #TotemReadings #TheBusinessOfWoo
🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 streamyard.com/pal/d/5824409811943424
