Uploaded April 2014 | Updated September 2026, 3 weeks ago

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We were approached by Draft FCB to produce this video for Vital Viral Boost. The campaign centered around the promotion of this product for the upcoming flu season. Together with a team of scientists, Draft FCB came up with the worlds smallest ad campaign. So small, it could only be viewed through a microscope.

Agency - Draft FCB

Producer - Warren Ferreira

Director - Ian Morgan

Cinematographer - Dayne Malan

Camera assistant - Dennis Schischke