Uploaded August 2024 | Updated September 2026, 5 hours ago
On June 4, 1986, the team at Goodway Marketing in Pennsylvania stumbled upon a brilliant new niche in TV shopping. Instead of vying to be a 24/7 destination, they opted for a clever strategy: buying airtime on local UHF stations and overnight slots on cable channels, like The Discovery Channel, when they were off the air. Their unique approach involved running prerecorded 30-minute segments that showcased their products. While much of this innovative operation has been lost to time, we’ve unearthed a rare gem—a four-minute clip that offers a glimpse into their pioneering venture. Enjoy!
Delve into the captivating world of the TV shopping industry and infomercials with the podcast "Are We On The Air?©", accessible on all major podcast platforms.
On June 4, 1986, the team at Goodway Marketing in Pennsylvania stumbled upon a brilliant new niche in TV shopping. Instead of vying to be a 24/7 destination, they opted for a clever strategy: buying airtime on local UHF stations and overnight slots on cable channels, like The Discovery Channel, when they were off the air. Their unique approach involved running prerecorded 30-minute segments that showcased their products. While much of this innovative operation has been lost to time, we’ve unearthed a rare gem—a four-minute clip that offers a glimpse into their pioneering venture. Enjoy!
Delve into the captivating world of the TV shopping industry and infomercials with the podcast "Are We On The Air?©", accessible on all major podcast platforms.
