Uploaded May 2013 | Updated September 2026, 3 weeks ago

---

Subscribe to our new Food Farmer Earth channel on YouTube:
youtube.com/user/foodfarmerearth?sub_confirmation=1

Jeanne Carver describes how she and her husband's ranching business had to come up with a new marketing approach to address declining markets and competition from overseas. As you see in this short video, their new approach was to create and market a value-added product, turning their sheep's wool into valuable yarn.

To watch the related video, Added Value: Direct Marketing for Farmers and Ranchers (Raising Sheep for Wool)... youtu.be/CKmpy-GRj80

Check out our new series:
Food Farmer Earth - a journey of wide discovery about our food
youtube.com/ffe

Cooking Up a Story - Bringing the people behind our food to life
cookingupastory.com

Subscribe to receive the latest videos:
youtube.com/subscription_center?add_user=foodfarmerearth

Follow us:
Google+
plus.google.com/+foodfarmerearth/posts

twitter
twitter.com/cookingupastory

Facebook
facebook.com/cookingupastory

Pinterest
pinterest.com/foodfarmerearth

Website RSS Feed
cookingupastory.com/feed