Using unconventional media strategies and learning from virality, with Manscaped CMO Marcelo Kertesz @AdAge
Using unconventional media strategies and learning from virality, with Manscaped CMO Marcelo Kertesz @AdAge
Uploaded September 2025 | Updated September 2026, 3 weeks ago
Kertesz reflects on three years in the CMO role, including how media placements have become a form of creative messaging and how the DTC-born brand is embracing multichannel marketing. Plus, how the brand's "Send Face Pics Instead" went viral.
Using unconventional media strategies and learning from virality, with Manscaped CMO Marcelo KerteszHow to win the Ad Age A-List, with Judann PollackPurpose Marketing Hits and Misses: Wealthsimple, Sea-Eye, Mini, WixWhy retail medias next era is about relevance, not reachWhy retailers should sell experiences, not products, with Macys CMOSmall Agencies are Winning Business with these Moves, with Judy Pollack, Brian Bonilla & Ewan LarkinMeet the Calvin Klein CMO using entertainment mentality to turn culturally resonant campaigns i...Ad Age Remotely: 2025 Super Bowl ad game hits and missesWatch live on July 14: Purpose Marketing Hits and MissesHow to create loyal Gen Z connections, with Hinge CMOPoshmarks CMO on recent seller backlash and live shoppingHow Outlaw is using marketing and price to disrupt legacy beer brands
AdAge |

Using unconventional media strategies and learning from virality, with Manscaped CMO Marcelo Kertesz

SHARE TO X SHARE TO REDDIT SHARE TO FACEBOOK WALLPAPER