Uploaded October 2025 | Updated September 2026, 3 weeks ago

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Step back to 1988 with this promotional commercial for USA Today: The Television Show, the short-lived TV news spin-off of the popular newspaper.

This energetic spot captures the sleek, high-tech optimism of the late ‘80s — fast cuts, glowing graphics, and that signature USA Today globe logo. The ad promised “news you can use,” blending national headlines with a flashy TV presentation meant to bring the newspaper to life on screen.

Preserved from an original 1988 broadcast recording, this promo is a great glimpse into the era when print and television were racing toward the digital future.

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