Uploaded June 2026 | Updated September 2026, 2 weeks ago

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SBJ’s Alex Silverman speaks with U.S. Soccer leadership on preparations for the 2026 FIFA World Cup, highlighting how commercial and philanthropic efforts are ramping up through expanded partnerships and deeper fan engagement. Chief Commercial Officer David Wright and Chief Advancement Officer Leah Burton point to record sponsorship momentum and lay out a long-term vision that stretches beyond 2026.

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