Uploaded September 2026 | Updated September 2026, 2 weeks ago
FTC sues Amazon over advertising practices, alleging hidden ad surcharges that raised Sponsored Products auction prices for sellers. The Amazon advertising lawsuit covers second-price auctions, PPC bids, ad relevance, winning bids, and allegations involving more than $20 billion. The video explains Amazon’s response and what the FTC lawsuit could mean for Amazon sellers, PPC costs, and sponsored ad pricing.
Sellers watching PPC costs eat into margin should have their bids, targeting, and wasted spend checked before another auction change costs them more: bit.ly/4jMZtxu
#AmazonPPC #AmazonAdvertising #ftc #amazonnews
Want free resources? Dowload our Free Amazon guides here:
Your $1M Roadmap is here!: bit.ly/3SBO7Vk
Download the 2026 Amazon AI Operating Manual: bit.ly/3SLmusP
Amazon Receiving Delay Guide: hubs.ly/Q04cdD4c0
Amazon Catalog Spring Cleaning: hubs.ly/Q046BVfp0
Amazon Proft Margin Defense 2026: hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: hubs.ly/Q04btghf0
Amazon 2026 PPC guide: bit.ly/4lF0OYX
Timestamps
00:00 – FTC Sues Amazon Over Advertising Prices
01:38 – Amazon Responds to the FTC Advertising Lawsuit
03:20 – How Amazon Advertisers Set PPC Bids
04:58 – Amazon Sponsored Products Winning Bid Data
06:18 – Why the Highest Amazon PPC Bid Does Not Always Win
07:24 – What the FTC Amazon Lawsuit Means for Sellers
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LinkedIn: linkedin.com/company/28605816
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Subscribe to the My Amazon Guy podcast: podcast.myamazonguy.com
Apple Podcast: podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
FTC sues Amazon over advertising practices, alleging hidden ad surcharges that raised Sponsored Products auction prices for sellers. The Amazon advertising lawsuit covers second-price auctions, PPC bids, ad relevance, winning bids, and allegations involving more than $20 billion. The video explains Amazon’s response and what the FTC lawsuit could mean for Amazon sellers, PPC costs, and sponsored ad pricing.
Sellers watching PPC costs eat into margin should have their bids, targeting, and wasted spend checked before another auction change costs them more: bit.ly/4jMZtxu
#AmazonPPC #AmazonAdvertising #ftc #amazonnews
Want free resources? Dowload our Free Amazon guides here:
Your $1M Roadmap is here!: bit.ly/3SBO7Vk
Download the 2026 Amazon AI Operating Manual: bit.ly/3SLmusP
Amazon Receiving Delay Guide: hubs.ly/Q04cdD4c0
Amazon Catalog Spring Cleaning: hubs.ly/Q046BVfp0
Amazon Proft Margin Defense 2026: hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: hubs.ly/Q04btghf0
Amazon 2026 PPC guide: bit.ly/4lF0OYX
Timestamps
00:00 – FTC Sues Amazon Over Advertising Prices
01:38 – Amazon Responds to the FTC Advertising Lawsuit
03:20 – How Amazon Advertisers Set PPC Bids
04:58 – Amazon Sponsored Products Winning Bid Data
06:18 – Why the Highest Amazon PPC Bid Does Not Always Win
07:24 – What the FTC Amazon Lawsuit Means for Sellers
-----------------------------------------------------------------------------------------
Follow us:
LinkedIn: linkedin.com/company/28605816
Instagram: instagram.com/stevenpopemag
Pinterest: pinterest.com/myamazonguys
Twitter: twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: podcast.myamazonguy.com
Apple Podcast: podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
