Uploaded August 2026 | Updated September 2026, 36 minutes ago
The world's plastic problem won't be solved by good intentions alone.
In part two of Unwrapped: The Plastic Crisis, our special three-part miniseries from Nature Breaking, host Seth Larson and WWF plastics expert Erin Simon shift from the past to the present—digging into what's actually being done right now to tackle plastic pollution, and where those efforts are falling short.
Joining the conversation is Jeff Bezzo of SC Johnson, one of the world's largest household product companies, who works at the intersection of sustainability and business strategy. Jeff pulls back the curtain on what it actually takes for a 130-year-old company to rethink packaging at scale, and why voluntary corporate action can only go so far without policy to back it up.
Together, they explore:
-The hidden reasons some plastic gets recycled and some doesn't
-How Extended Producer Responsibility (EPR) works, and why it's gaining momentum across the U.S.
-What SC Johnson has learned from real-world experiments with refill and reuse systems
-Why global companies are increasingly asking for consistent policy, not just goodwill
-The honest tensions between sustainability goals and business realities
This episode is about the messy middle of solving a global crisis—where companies, policymakers, and consumers all have a role to play, and where progress depends on getting the incentives right.
Links for More Info:
Jeff Bezzo bio: bit.ly/4xWkX2f
WWF Plastics page: wwf.to/4y2ixze
ACT: Tell Global Leaders You Want a Future With Less Plastic: wwf.to/4hLLU3T
Chapters:
0:00 Can I recycle this? (cold open)
1:01 Intro
1:33 Episode overview
4:20 Jeff Bezzo on SC Johnson’s sustainability journey
8:38 How SC Johnson is rethinking plastic packaging
13:38 What makes a product “worth” recycling?
17:20 What is EPR (Extended Producer Responsibility)?
20:06 Recycling alternatives: reuse/refill, concentrates, etc.
27:15 Balancing sustainability goals with cost pressures
35:12 Jeff’s reasons for hope
37:17 Closing thoughts from Seth and Erin
#PlasticPollution #Recycling #Sustainability #EPR #CircularEconomy #WWF #NatureBreaking
The world's plastic problem won't be solved by good intentions alone.
In part two of Unwrapped: The Plastic Crisis, our special three-part miniseries from Nature Breaking, host Seth Larson and WWF plastics expert Erin Simon shift from the past to the present—digging into what's actually being done right now to tackle plastic pollution, and where those efforts are falling short.
Joining the conversation is Jeff Bezzo of SC Johnson, one of the world's largest household product companies, who works at the intersection of sustainability and business strategy. Jeff pulls back the curtain on what it actually takes for a 130-year-old company to rethink packaging at scale, and why voluntary corporate action can only go so far without policy to back it up.
Together, they explore:
-The hidden reasons some plastic gets recycled and some doesn't
-How Extended Producer Responsibility (EPR) works, and why it's gaining momentum across the U.S.
-What SC Johnson has learned from real-world experiments with refill and reuse systems
-Why global companies are increasingly asking for consistent policy, not just goodwill
-The honest tensions between sustainability goals and business realities
This episode is about the messy middle of solving a global crisis—where companies, policymakers, and consumers all have a role to play, and where progress depends on getting the incentives right.
Links for More Info:
Jeff Bezzo bio: bit.ly/4xWkX2f
WWF Plastics page: wwf.to/4y2ixze
ACT: Tell Global Leaders You Want a Future With Less Plastic: wwf.to/4hLLU3T
Chapters:
0:00 Can I recycle this? (cold open)
1:01 Intro
1:33 Episode overview
4:20 Jeff Bezzo on SC Johnson’s sustainability journey
8:38 How SC Johnson is rethinking plastic packaging
13:38 What makes a product “worth” recycling?
17:20 What is EPR (Extended Producer Responsibility)?
20:06 Recycling alternatives: reuse/refill, concentrates, etc.
27:15 Balancing sustainability goals with cost pressures
35:12 Jeff’s reasons for hope
37:17 Closing thoughts from Seth and Erin
#PlasticPollution #Recycling #Sustainability #EPR #CircularEconomy #WWF #NatureBreaking
