Uploaded November 2023 | Updated September 2026, 1 day ago

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Behavioural science has a lot to offer, but has also been used by some to promote dubious ideas. University College London (UCL) Changing Minds want to help organisations avoid these pitfalls and harness the full power of behavioural science, transforming the way they work. We worked with UCL Changing Minds to help share what they do with the world.

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Find out more about how we made this explainer animation here: wearecognitive.com/project/ucl-changing-minds