Marketing The Rainbow | Unilever - United We Stand (US, 2023) @MarketingTheRainbow | Uploaded 1 year ago | Updated 2 hours ago
In May '23 Unilever U.S. announced its continued commitment to its United We Stand (UWS) initiative, a program dedicated to helping improve conditions and access to critical services for underserved LGBT+ communities across the country. The UWS initiative, which kicked off its fifth year, focuses specifically on jurisdictions that score low on the HRC’s Municipal Equality Index. (hrc.org/resources/municipal-equality-index)

Over the last two years, the United We Stand program supported organizations in five partner cities, four of which increased their HRC rankings in this timeframe: Monroe, Louisiana; Moore, Oklahoma; Clemson, South Carolina; and Cape Girardeau, Missouri. In 2023, Unilever continued to support the original five partner cities, and added Rapid City, South Dakota, and Jonesboro, Arkansas to expand the scope of the program to seven cities. As part of the program, Unilever provides funds and support for organizations that promote systemic change and access to critical services.

Read my articles about Unilever for Marketing the Rainbow:
* Corporate campaigns: marketingtherainbow.info/case%20studies/cs-health/unilever
* Fmcg: marketingtherainbow.info/case%20studies/cs-fmcg/unilever
* Ice creams: marketingtherainbow.info/case%20studies/cs-fmcg/icecreams
* Cosmetics: marketingtherainbow.info/case%20studies/cs-health/unilever
* Axe: marketingtherainbow.info/case%20studies/cs-health/unilever/axe