WIRED UK | Understanding the post-Covid 19 customer with WPP's Mark Read | WIRED Smarter @wireduk | Uploaded December 2020 | Updated October 2024, 8 hours ago.
The coronavirus pandemic has left nothing unchanged - including the average customer and their needs. Join WPP's CEO Mark Read at WIRED Smarter as he discusses how business can communicate with this new kind of customer.

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Curated by WIRED’s award-winning editorial team, WIRED Smarter gathers the disruptive minds across business, technology, retail, finance and politics to investigate how innovation, technological advances and world events are changing the way we interact with customers.