Unconventional Wisdom @stanfordgsb
Unconventional Wisdom  @stanfordgsb
Uploaded May 2026 | Updated September 2026, 2 weeks ago
“I don’t see things like anybody else,” says Jonathan Berk, a professor of finance at Stanford Graduate School of Business. “And so I can see things people don't see.”

On this episode, Berk explores recent research that pushes against conventional wisdom, from questioning the utility of the debt-to-GDP ratio to asking whether regulation is actually in the best interests of the consumer.

“If you disagree with me… You have to write down a convincing theoretical model and analyze [it].”

Berk admits his unique lens doesn’t always make life easy. But on the other hand, “it confers an enormous advantage” — and he believes that organizations which are able to harness the power of unconventional thinking can gain a competitive edge.

“It’s allowed me to solve problems that other people couldn't solve,” he says.

Has seeing the world differently helped you resolve a conundrum? Tell us more at ifthenpod@stanford.edu.


Related Content:
- Jonathan Berk faculty profile: https://www.gsb.stanford.edu/faculty-research/faculty/jonathan-b-berk
- What If We’re Looking at the National Debt All Wrong? https://www.gsb.stanford.edu/insights/what-if-were-looking-national-debt-all-wrong
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Unconventional Wisdom

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