Uploaded August 2026 | Updated September 2026, 15 hours ago
Join us for Episode 180 of Unfolding Talents as we sit down with Vibhu Agarwal, Founder and CEO of Ullu App, for an in-depth conversation about building one of India's most talked-about OTT platforms, tackling criticism, and the future of digital entertainment.
In this candid discussion, Vibhu reflects on Ullu's explosive growth during the lockdown, why the platform is often labelled as "soft porn," and the misconceptions surrounding its content. He explains Ullu's content policies, why nudity is not shown on the platform, how recommendation algorithms influence viewer behaviour, and why many people who criticize the platform are also among its consumers. He also sheds light on Google's restrictions for apps like Ullu, the platform's child safety features, its early association with IAMAI, and the growing challenge of piracy through Telegram.
The conversation also explores the business side of OTT, including the idea behind Ullu's subscription model, producing premium-quality shows, launching films and series like Tandoor and Johri, and how the platform manages production with limited budgets while continuing to scale.
Beyond Ullu, Vibhu introduces his vision for the Hari Om App and explains how technology is shaping its future. From AI-powered content and the Hari Om Bol feature to astrology services, Hari Om Saathi, and several upcoming innovations, he shares how the platform aims to build a meaningful digital ecosystem that goes beyond entertainment. He also discusses why, in today's fast-paced world, one of the biggest human needs is simply having someone who listens.
Whether you're interested in entrepreneurship, OTT platforms, content creation, digital business, or the future of Indian entertainment, this episode is packed with valuable insights, behind-the-scenes stories, and thought-provoking conversations you won't want to miss.
Subscribe To Our Digital Commentary Podcast Channel For More Full Episodes:
youtube.com/channel/UCd7Ts5bAA7vConNzJfOKzbA
Subscribe to our Digital Commentary Clips channel:
youtube.com/@digitalcommentaryclips/videos
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youtube.com/playlist?list=PLku_RIQ2rWc-1S1RJ8S2ntn7-zXPvlBdU
Follow us:
Instagram: instagram.com/digitalcommentary
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Follow Our Guest:
Vibhu Agarwal: instagram.com/vibhuagarwalofficial
Follow Our Host :
Bibhu Nandan Singh: instagram.com/bibhu_nandan_singh?
Chapters:-
0:00 – Intro
3:02 – Ullu App Showed 220% Humongous Growth During Lockdown
3:54 – People Calling Ullu App Content Soft Porn
5:00 – Ullu App Doesn't Show Nudity
8:55 – People Who Criticize Ullu's Content Also Consume It
11:14 – The Power of Algorithms
12:01 – Google's Restrictions on Apps Like Ullu
13:30 – Child Restriction Features Used by Ullu App
15:07 – Ullu Was Among the First 24 Apps Registered Under IAMAI
17:07 – Telegram Is Filled with Pirated Content
18:09 – The Idea Behind Ullu's Subscription Plan
20:29 – Making High-End Shows on Ullu App
21:58 – When Films & Series Like Tandoor & Johri Were Launched on Ullu App
23:18 – ₹5 Lakhs Is the Budget for Each Episode on the App
24:44 – The Idea Behind the Hari Om App
27:02 – Making AI Content Shows on the Hari Om App
28:18 – Hari Om Bol Feature on the Hari Om App
31:41 – Bringing an Astrology Feature to the Hari Om App
34:02 – Bringing the Hari Om Saathi Feature to the Hari Om App
35:23 – Some Other New Features on the Hari Om App
36:34 – People Want Someone to Listen to Them
37:01 – Outro
About Digital Commentary:
We are the non-fiction wing of KathaVersse Media Network. We deliver chat shows, podcasts, movies and web show reviews, the latest Bollywood entertainment information, and more to your nearest screens.
#DigitalCommentary
Join us for Episode 180 of Unfolding Talents as we sit down with Vibhu Agarwal, Founder and CEO of Ullu App, for an in-depth conversation about building one of India's most talked-about OTT platforms, tackling criticism, and the future of digital entertainment.
In this candid discussion, Vibhu reflects on Ullu's explosive growth during the lockdown, why the platform is often labelled as "soft porn," and the misconceptions surrounding its content. He explains Ullu's content policies, why nudity is not shown on the platform, how recommendation algorithms influence viewer behaviour, and why many people who criticize the platform are also among its consumers. He also sheds light on Google's restrictions for apps like Ullu, the platform's child safety features, its early association with IAMAI, and the growing challenge of piracy through Telegram.
The conversation also explores the business side of OTT, including the idea behind Ullu's subscription model, producing premium-quality shows, launching films and series like Tandoor and Johri, and how the platform manages production with limited budgets while continuing to scale.
Beyond Ullu, Vibhu introduces his vision for the Hari Om App and explains how technology is shaping its future. From AI-powered content and the Hari Om Bol feature to astrology services, Hari Om Saathi, and several upcoming innovations, he shares how the platform aims to build a meaningful digital ecosystem that goes beyond entertainment. He also discusses why, in today's fast-paced world, one of the biggest human needs is simply having someone who listens.
Whether you're interested in entrepreneurship, OTT platforms, content creation, digital business, or the future of Indian entertainment, this episode is packed with valuable insights, behind-the-scenes stories, and thought-provoking conversations you won't want to miss.
Subscribe To Our Digital Commentary Podcast Channel For More Full Episodes:
youtube.com/channel/UCd7Ts5bAA7vConNzJfOKzbA
Subscribe to our Digital Commentary Clips channel:
youtube.com/@digitalcommentaryclips/videos
Watch Unfolding Talents On YouTube:
youtube.com/playlist?list=PLku_RIQ2rWc-1S1RJ8S2ntn7-zXPvlBdU
Follow us:
Instagram: instagram.com/digitalcommentary
Facebook: facebook.com/digitalcommentary?mibextid=JRoKGi
Twitter: https: //twitter.com/DigCommentary
Follow Our Guest:
Vibhu Agarwal: instagram.com/vibhuagarwalofficial
Follow Our Host :
Bibhu Nandan Singh: instagram.com/bibhu_nandan_singh?
Chapters:-
0:00 – Intro
3:02 – Ullu App Showed 220% Humongous Growth During Lockdown
3:54 – People Calling Ullu App Content Soft Porn
5:00 – Ullu App Doesn't Show Nudity
8:55 – People Who Criticize Ullu's Content Also Consume It
11:14 – The Power of Algorithms
12:01 – Google's Restrictions on Apps Like Ullu
13:30 – Child Restriction Features Used by Ullu App
15:07 – Ullu Was Among the First 24 Apps Registered Under IAMAI
17:07 – Telegram Is Filled with Pirated Content
18:09 – The Idea Behind Ullu's Subscription Plan
20:29 – Making High-End Shows on Ullu App
21:58 – When Films & Series Like Tandoor & Johri Were Launched on Ullu App
23:18 – ₹5 Lakhs Is the Budget for Each Episode on the App
24:44 – The Idea Behind the Hari Om App
27:02 – Making AI Content Shows on the Hari Om App
28:18 – Hari Om Bol Feature on the Hari Om App
31:41 – Bringing an Astrology Feature to the Hari Om App
34:02 – Bringing the Hari Om Saathi Feature to the Hari Om App
35:23 – Some Other New Features on the Hari Om App
36:34 – People Want Someone to Listen to Them
37:01 – Outro
About Digital Commentary:
We are the non-fiction wing of KathaVersse Media Network. We deliver chat shows, podcasts, movies and web show reviews, the latest Bollywood entertainment information, and more to your nearest screens.
#DigitalCommentary
