The Business of Fashion | Ukraine: How Creativity is Breaking Through the Darkness | BoF VOICES 2022 @businessoffashion | Uploaded December 2022 | Updated October 2024, 3 hours ago.
Julie Pelipas and Olya Kuryshchuk discuss the impact of the war in Ukraine and how creativity has endured and been a source of strength amid the destruction.
Since the war broke out in Ukraine, creativity has proved to be a source of resilience for Ukrainians.
This week on The BoF Podcast, Julie Pelipas, the former fashion director of Vogue Ukraine and founder of Bettter Upcycling System and Olya Kuryshchuk, founder and editor-in-chief of editorial platform 1 Granary share poweful stories of culture, community and human kindness amid the destruction.
“We live a double life at the moment,” Kuryshchuk said at #BoFVOICES 2022. “We’re here in this beautiful place today… but at the same time, literally right now, most of my brothers, our families, our childhood friends, they don’t have electricity, water, heating, internet, phone connection.”
Key Insights:
- “[I've] never been more grateful and more excited to work in fashion than since the war started,” says Kuryshschuk. “When so much is taken away from you, you really start cherishing what you have.”
- Understanding and learning from past mistakes has been critical to helping Ukrainians unite against Russia as they look to build an independent future. “I really believe that we cannot really speak about the future if we are blind to our present,” says Pelipas.
- Creatives are informing the international community of the plight of the Ukrainian people by utilising human stories of hope. “Power is communication,” says Kuryshschuk. “We need to find how we communicate to make sure that the message reaches people.”
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Look out for more #BoFVOICES videos coming soon, bringing you the best of our annual global gathering for big thinkers.
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ABOUT THE BUSINESS OF FASHION: The Business of Fashion is a next-generation fashion media company conceived for today’s global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry, and is an indispensable resource for fashion executives, creatives, students, and entrepreneurs in over 200 countries. It has been described as “The Economist of Fashion,” “A Daily Destination for Fashion’s Power Players”, and “The Industry Bible”, businessoffashion.com
Julie Pelipas and Olya Kuryshchuk discuss the impact of the war in Ukraine and how creativity has endured and been a source of strength amid the destruction.
Since the war broke out in Ukraine, creativity has proved to be a source of resilience for Ukrainians.
This week on The BoF Podcast, Julie Pelipas, the former fashion director of Vogue Ukraine and founder of Bettter Upcycling System and Olya Kuryshchuk, founder and editor-in-chief of editorial platform 1 Granary share poweful stories of culture, community and human kindness amid the destruction.
“We live a double life at the moment,” Kuryshchuk said at #BoFVOICES 2022. “We’re here in this beautiful place today… but at the same time, literally right now, most of my brothers, our families, our childhood friends, they don’t have electricity, water, heating, internet, phone connection.”
Key Insights:
- “[I've] never been more grateful and more excited to work in fashion than since the war started,” says Kuryshschuk. “When so much is taken away from you, you really start cherishing what you have.”
- Understanding and learning from past mistakes has been critical to helping Ukrainians unite against Russia as they look to build an independent future. “I really believe that we cannot really speak about the future if we are blind to our present,” says Pelipas.
- Creatives are informing the international community of the plight of the Ukrainian people by utilising human stories of hope. “Power is communication,” says Kuryshschuk. “We need to find how we communicate to make sure that the message reaches people.”
Subscribe to BoF’s YouTube channel to never miss a video.
Look out for more #BoFVOICES videos coming soon, bringing you the best of our annual global gathering for big thinkers.
CONNECT WITH THE BUSINESS OF FASHION:
Web: businessoffashion.com
Twitter: twitter.com/BoF
Facebook: https://www.facebook.com/businessoffa...
Instagram: instagram.com/BoF
LinkedIn: https://www.linkedin.com/company/the-...
Pinterest: https://www.pinterest.co.uk/fashionbu...
Newsletter: https://www.businessoffashion.com/new...
ABOUT THE BUSINESS OF FASHION: The Business of Fashion is a next-generation fashion media company conceived for today’s global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry, and is an indispensable resource for fashion executives, creatives, students, and entrepreneurs in over 200 countries. It has been described as “The Economist of Fashion,” “A Daily Destination for Fashion’s Power Players”, and “The Industry Bible”, businessoffashion.com
