Uploaded February 2026 | Updated September 2026, 24 minutes ago
the AI is for spam
pivot-to-ai.com/2026/02/10/uk-tabloid-newspapers-quote-fake-experts-created-with-ai - blog post
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Sources:
Faces of fakery: More fake and AI generated experts con their way into media pressgazette.co.uk/news/faces-of-fakery-more-fake-and-ai-generated-experts-con-their-way-into-media
Named: 50 ‘experts’ and linked brands publishers should treat with caution pressgazette.co.uk/news/named-50-experts-and-linked-brands-publishers-should-treat-with-caution
PR bodies launch campaign against fake experts after Press Gazette investigation pressgazette.co.uk/news/pr-bodies-launch-campaign-against-fake-experts-after-press-gazette-investigation
Questionable Experts docs.google.com/spreadsheets/d/14VCpCyjEQUfqUwgg1Wk7_U__M63Q2coRAwRxKiQGvak/edit?gid=0#gid=0
Previously on Pivot to AI:
UK local papers go weird as Reach pivots to AI from journalism pivot-to-ai.com/2024/12/04/uk-local-papers-go-weird-as-reach-pivots-to-ai-from-journalism
Full Pivot to AI playlist: youtube.com/playlist?list=UU9rJrMVgcXTfa8xuMnbhAEA
Audio-only podcast: pivottoai.libsyn.com
Apple Podcasts: podcasts.apple.com/us/podcast/pivot-to-ai/id1844698298
the AI is for spam
pivot-to-ai.com/2026/02/10/uk-tabloid-newspapers-quote-fake-experts-created-with-ai - blog post
Patreon: patreon.com/davidgerard
Ko-Fi: ko-fi.com/A1529D5
Buy us useful things: amazon.co.uk/hz/wishlist/ls/3Q8VZW46J6DM6
Get an extremely cool Pivot to AI shirt or mug: pivot-to-ai.redbubble.com
Send in your story tips: dgerard@gmail.com
Sources:
Faces of fakery: More fake and AI generated experts con their way into media pressgazette.co.uk/news/faces-of-fakery-more-fake-and-ai-generated-experts-con-their-way-into-media
Named: 50 ‘experts’ and linked brands publishers should treat with caution pressgazette.co.uk/news/named-50-experts-and-linked-brands-publishers-should-treat-with-caution
PR bodies launch campaign against fake experts after Press Gazette investigation pressgazette.co.uk/news/pr-bodies-launch-campaign-against-fake-experts-after-press-gazette-investigation
Questionable Experts docs.google.com/spreadsheets/d/14VCpCyjEQUfqUwgg1Wk7_U__M63Q2coRAwRxKiQGvak/edit?gid=0#gid=0
Previously on Pivot to AI:
UK local papers go weird as Reach pivots to AI from journalism pivot-to-ai.com/2024/12/04/uk-local-papers-go-weird-as-reach-pivots-to-ai-from-journalism
Full Pivot to AI playlist: youtube.com/playlist?list=UU9rJrMVgcXTfa8xuMnbhAEA
Audio-only podcast: pivottoai.libsyn.com
Apple Podcasts: podcasts.apple.com/us/podcast/pivot-to-ai/id1844698298
