Uploaded December 2022 | Updated September 2026, 5 hours ago
ALDI is focused on making sure the holidays feel special no matter what, offering over 1,199 new products at unbeatable prices to bring shoppers endless wonder and unbelievable savings. How are they doing it? With one of the many unique "ALDI things” – gnomes.
From Mabel the ‘Global Imports’ expert to Gary the ‘Operations Lead,’ the new cast of characters was developed by Leo Burnett Chicago – the agency famous for Kellogg’s Tony the Tiger and Snap, Crackle and Pop, as well as the Jolly Green Gian – in partnership with Digitas and PXP.
ALDI is focused on making sure the holidays feel special no matter what, offering over 1,199 new products at unbeatable prices to bring shoppers endless wonder and unbelievable savings. How are they doing it? With one of the many unique "ALDI things” – gnomes.
From Mabel the ‘Global Imports’ expert to Gary the ‘Operations Lead,’ the new cast of characters was developed by Leo Burnett Chicago – the agency famous for Kellogg’s Tony the Tiger and Snap, Crackle and Pop, as well as the Jolly Green Gian – in partnership with Digitas and PXP.
