Turning an art collection into a story people can step inside @texasimmersive
Turning an art collection into a story people can step inside  @texasimmersive
Uploaded August 2026 | Updated September 2026, 4 hours ago
How do you turn an art collection into a story people can step inside?

Last fall, students in Experimental Storytelling explored a collection of 20th-century Latin American art.

Through research, narrative design, storyboarding, interaction mapping, and rapid prototyping, they developed immersive concepts that invited new audiences to experience stories of immigration, artistic resistance, materiality, and experimentation.

Students moved from early ideas to pitch decks, concept videos, and physical and digital prototypes—learning how to create stories that aren’t simply watched, but experienced.

Ready to research, design, build, and tell stories in new ways? Register for Experimental Storytelling this fall.

ADV 367 - Experimental Storytelling with Professor Rohitash Rao

Don’t just tell the story. Build an experience.

#ExperimentalStorytelling #ImmersiveStorytelling #ExperienceDesign #UTAustin #MoodyCollege
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Turning an art collection into a story people can step inside

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