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![I Visited Clara Pellers Grave Wheres the Beef!
Clara Peller (born Rocha Swerdlova) August 4, 1902 – August 11, 1987) was a Russian-born American manicurist and television personality who, already an octogenarian, starred in the 1984 Wheres the beef? advertising campaign for the Wendys fast food restaurant chain.
Born in Polotsk[b] in Imperial Russia, in 1902, one of eight or nine children born to Wolf Swerdlove (originally Swerdlov/Sverdlov; died 1949) and Yudis (aka Julia or Judith) Tilkin (or Tilken; died 1952), young Clara spent most of her early life in Chicago. Her father left Russia in February 1906 when he was being drafted for the second time, and after arriving in Boston, Massachusetts, they settled down in Illinois. At age 20, Clara married a local jeweler, William Peller. They had a son (Leslie) and a daughter (Marlene), but later divorced. She never remarried. She worked for 35 years as a manicurist at a Chicago beauty salon, and later moved to the suburban North Shore area to be near her daughter, Marlene Necheles.
At age 80, Peller was hired as a temporary manicurist for a television commercial set in a Chicago barbershop. Impressed by her no-nonsense manners and unique voice, the agency later asked her to sign a contract as an actress for the agency. Though hard of hearing and suffering from emphysema, which limited her ability to speak long lines of dialogue, Peller was quickly used in a number of TV spot advertisements. She first attracted attention as a comical cleaning lady in an advertisement for the new Massachusetts State Lottery game Megabucks, and later nationally in a series of commercials for the Wendys restaurant chain.
On April 14, 1984, Peller made an uncredited cameo appearance on Saturday Night Live which was hosted that night by 1972 Democratic presidential candidate George McGovern. She also made an appearance in the low-budget 1985 Neal Israel comedy Moving Violations. In Larry Cohens The Stuff, she appeared with Abe Vigoda in a commercial. In the Remote Control Man episode of the Steven Spielberg show Amazing Stories, she had a cameo as a disgruntled motorist. On April 7, 1986, she made an appearance at WrestleMania 2 at Chicagos Rosemont Horizon, where she was the guest timekeeper for the 20-man invitational over-the top-rope battle royal involving both wrestlers and NFL players of the 1970s and 1980s.
Peller died on August 11, 1987, in Chicago, one week after her 85th birthday, from congestive heart failure. She is buried at Waldheim Jewish Cemetery in Forest Park, Illinois.
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