Uploaded November 2025 | Updated September 2026, 2 weeks ago

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Decision Paralysis is a real thing. Humans get progressively worse with decision making as the number of options increase. Instead of having to decide between five different things, pick two things out of the five and select between those, simplifying the available options. Then pick between the winner and one of the remaining options. Repeat until there is one option remaining.

Remember: THERE CAN BE ONLY ONE.

Citations:
When Choice is Demotivating: Can One Desire Too Much
of a Good Thing? : https://faculty.washington.edu/jdb/345/345%20Articles/Iyengar%20%26%20Lepper%20(2000).pdf
blog.prototypr.io/two-not-three-or-less-is-more-designing-for-simplicity-in-a-world-of-overchoice-57316d4a6fb3

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