Uploaded September 2026 | Updated September 2026, 1 week ago
This episode of Invested in the Game features a wide-ranging conversation with Tron Carter (TC) of No Laying Up (https://nolayingup.com) , tracing the evolution of one of golf's most influential media brands from a group text among friends into a multimedia company that has helped shape modern golf culture. TC reflects on his lifelong connection to the game, the early days of No Laying Up, and the organic growth that came from prioritizing authentic storytelling, friendship, and a genuine love of golf over business plans or outside investment.
Throughout the conversation, TC shares the challenges and rewards of building a company with close friends and family, the decision to leave a traditional career to pursue No Laying Up full-time, and the balancing act of managing success, travel, and family life. He and Mason also explore the responsibility of creating golf media, the importance of maintaining authenticity with audiences, and how No Laying Up has built a passionate community by taking golf seriously without taking themselves too seriously.
The discussion also turns to the broader state of the game, from public golf and course accessibility to the future of professional golf under new leadership. TC offers an optimistic outlook on both the men's and women's professional tours, while expressing particular excitement about what he sees as a modern golden age of golf course architecture.
Invested in the Game is an original podcast from Charles Schwab (https://schwab.com) . For more on the show, visit schwab.com/TheGame (schwab.com/learn/invested-in-the-game) .
If you enjoy the show, please leave a rating or review on Apple Podcasts (http://getpodcast.reviews/id/1810238683) .
Important Disclosures
The comments, views, and opinions expressed in the presentation are those of the speakers and do not necessarily represent the views of Charles Schwab.
Data contained herein from third party providers is obtained from what are considered reliable source. However, its accuracy, completeness or reliability cannot be guaranteed and Charles Schwab & Co. expressly disclaims any liability, including incidental or consequential damages, arising from errors or omissions in this publication.
All corporate names and market data shown above are for illustrative purposes only and are not a recommendation, offer to sell, or a solicitation of an offer to buy any security.
Investing involves risk, including loss of principal.
(0926-2RF7)
This episode of Invested in the Game features a wide-ranging conversation with Tron Carter (TC) of No Laying Up (https://nolayingup.com) , tracing the evolution of one of golf's most influential media brands from a group text among friends into a multimedia company that has helped shape modern golf culture. TC reflects on his lifelong connection to the game, the early days of No Laying Up, and the organic growth that came from prioritizing authentic storytelling, friendship, and a genuine love of golf over business plans or outside investment.
Throughout the conversation, TC shares the challenges and rewards of building a company with close friends and family, the decision to leave a traditional career to pursue No Laying Up full-time, and the balancing act of managing success, travel, and family life. He and Mason also explore the responsibility of creating golf media, the importance of maintaining authenticity with audiences, and how No Laying Up has built a passionate community by taking golf seriously without taking themselves too seriously.
The discussion also turns to the broader state of the game, from public golf and course accessibility to the future of professional golf under new leadership. TC offers an optimistic outlook on both the men's and women's professional tours, while expressing particular excitement about what he sees as a modern golden age of golf course architecture.
Invested in the Game is an original podcast from Charles Schwab (https://schwab.com) . For more on the show, visit schwab.com/TheGame (schwab.com/learn/invested-in-the-game) .
If you enjoy the show, please leave a rating or review on Apple Podcasts (http://getpodcast.reviews/id/1810238683) .
Important Disclosures
The comments, views, and opinions expressed in the presentation are those of the speakers and do not necessarily represent the views of Charles Schwab.
Data contained herein from third party providers is obtained from what are considered reliable source. However, its accuracy, completeness or reliability cannot be guaranteed and Charles Schwab & Co. expressly disclaims any liability, including incidental or consequential damages, arising from errors or omissions in this publication.
All corporate names and market data shown above are for illustrative purposes only and are not a recommendation, offer to sell, or a solicitation of an offer to buy any security.
Investing involves risk, including loss of principal.
(0926-2RF7)
