Uploaded January 2023 | Updated September 2026, 3 hours ago
Jeremy Powers heads to Trek’s Wisconsin HQ, in the American midwest, to discover how the company went from a small chain of bike shops to a global superbrand leading the cycling industry in innovation, customer satisfaction, and sustainability.
Watch all of our documentaries on GCN+ 👉 http://gcn.eu/GCNFilms
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Trek is opening the doors to its global HQ, deep in the heart of the American midwest, for GCN’s own Jeremy Powers to take an exclusive access-all-areas tour. Jeremy meets with CEO John Burke to learn how Trek has grown from a small chain of bike shops, to a global superbrand synonymous with adventure, innovation, and customer satisfaction.
Jeremy sees how Trek pushes the boundaries on bike customisation and learns how the brand has survived financial difficulties, and gone through the highs and lows of business to become one of the world’s most respected and forward-thinking brands.
The film also features three of Trek’s world champion cyclocross racers; Sven Nys, Evie Richards, and Lucinda Brand.
GCN+ is the home of the world’s most thrilling live bike races, highlights, exclusive shows and epic cycling documentaries that you can enjoy live + ad-free + on-demand + interactive + all-year round.
GCN+ is more of everything you’ve come to love from GCN but taken to the next level: more entertainment, more races, more inspiration, more access, more analysis, more science and more to watch with exclusive and original long-form films, documentaries and shows.
GCN+ is cycling like you’ve never seen it before.
#gcn #cycling
Jeremy Powers heads to Trek’s Wisconsin HQ, in the American midwest, to discover how the company went from a small chain of bike shops to a global superbrand leading the cycling industry in innovation, customer satisfaction, and sustainability.
Watch all of our documentaries on GCN+ 👉 http://gcn.eu/GCNFilms
____________________
Trek is opening the doors to its global HQ, deep in the heart of the American midwest, for GCN’s own Jeremy Powers to take an exclusive access-all-areas tour. Jeremy meets with CEO John Burke to learn how Trek has grown from a small chain of bike shops, to a global superbrand synonymous with adventure, innovation, and customer satisfaction.
Jeremy sees how Trek pushes the boundaries on bike customisation and learns how the brand has survived financial difficulties, and gone through the highs and lows of business to become one of the world’s most respected and forward-thinking brands.
The film also features three of Trek’s world champion cyclocross racers; Sven Nys, Evie Richards, and Lucinda Brand.
GCN+ is the home of the world’s most thrilling live bike races, highlights, exclusive shows and epic cycling documentaries that you can enjoy live + ad-free + on-demand + interactive + all-year round.
GCN+ is more of everything you’ve come to love from GCN but taken to the next level: more entertainment, more races, more inspiration, more access, more analysis, more science and more to watch with exclusive and original long-form films, documentaries and shows.
GCN+ is cycling like you’ve never seen it before.
#gcn #cycling
