Travel Compass 2026 Study – How Market Development Is Driven by New Business Models and AI @ITBBerlin
Travel Compass 2026 Study – How Market Development Is Driven by New Business Models and AI  @ITBBerlin
Uploaded March 2026 | Updated September 2026, 2 weeks ago
#Tour Operator #Studies #Artificial Intelligence #Distribution #trends

Speaker: Dr Markus Heller

About Dr.Markus Heller

With more than 25 years of consulting experience in the travel and tourism industry and as managing partner of Dr. Fried & Partner, I am very pleased to be a member of the ITB Board of Experts and to identify and drive forward the relevant industry topics. ITB as an impulse generator and network creates a platform for industry experts to discuss and adapt innovative concepts and business models that contribute to the digital and sustainable transformation. In this context, I am looking forward to deeper insights into the areas of tour operators, travel sales, cruise and carriers.
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Travel Compass 2026 Study – How Market Development Is Driven by New Business Models and AI

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