Uploaded November 2020 | Updated September 2026, 2 weeks ago

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Your artist name or brand name is an asset with real tangible value. You might have spent years building your brand and you want it to last. Now as you grow bigger, protecting your art brand becomes a priority on your agenda, but you have no idea where to start. How about watching this video? Here I talk about 5 fundamental things to consider before making an application. This could save you some money and time.

00:00 Life update in quarantine
00:58 Surprised by this water brand
03:03 Registering your art brand as trademark
03:56 Avoid generic terms
06:02 Defend your trademark from becoming generic
06:54 Use it or lose it
08:14 Use initials to turn your name into trademark
09:48 Use logo as your brand

I've made other videos on IPR for Artist. Check out the Playlist here on YouTube. If you have any questions or suggestions, please leave me a comment below!

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#trademark #IPRforartist #artbrand