Uploaded April 2026 | Updated September 2026, 1 week ago

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Here's a treat from one of Aotearoa’s goodest boys — Hercules the dog 🐾

In 1999, he stole the spotlight in the iconic Toyota 'Bugger' ad. With farming fails, a chill farmer, and a perfectly timed “bugger” for every mishap, Hercules became a national treasure 💎

The ad racked up complaints and awards in equal measure, and remains a classic slice of Kiwi humour. Watch the full ad via NZ On Screen.

#nzonscreen #classickiwi #nzads #ads #toyota #nz