Uploaded October 2025 | Updated September 2026, 2 weeks ago

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James Higgins is seeking £150,000 for 6% equity in his company 'Ethical Bedding'.

Season 20, Episode 4.

Watch Dragons’ Den Now: bit.ly/DragonsDenUK

An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.

#DragonsDen #BusinessPitch #bedding