Uploaded September 2021 | Updated September 2026, 2 days ago
This was a FREE Facebook live event hosted by the Association of Fundraising Professionals, Northern Arizona chapter. Jim Anderson is the 2021 VP of Professional Development for the chapter.
Presenter: Tom Ahern, President, Ahern Communications, Ink
Description: Tom's educational sessions regarding donor communications are highly sought after around the world. In this "expanded and updated" session he will explore "philanthropic psychology" with concepts introduced in 2018 by Dr. Jen Shang. Based on nearly two decades of research, her fresh insights make clear why donors really say YES. It's an understatement to say that the pandemic rocked the boat a bit. But there has been some good news for fundraisers. This presentation will explore many real donor communications, both digital and print, from nonprofits of all types and sizes with a focus on small and medium sized shops. Tom will also share several "easy-peasy" tests that will help driven fundraisers fail-proof their own donor communication's. Join us!
About our speaker:
In 2016, the New York Times called Tom Ahern "one of America’s most sought-after creators of
fund-raising messages." In May, 2021, UK guru, Richard Radcliffe, said: "Tom Ahern is possibly the greatest non-profit copywriter on the planet."
Tom specializes in turning underperforming donor communications into major moneymakers, using the latest discoveries in psychology and neuroscience. Recent clients include USA for UNHCR, Ithaca College, the Marine Mammal Center, the Institute for Sustainable Philanthropy (UK), Teach for America, the Sharp Healthcare system in San Diego, Boys & Girls Clubs of America, Lucile Packard Children's Hospital at Stanford University, Save the Children Global, Lollypop Farm (animal rescue), Junior Achievement, and Chabad on Campus. His services for these various clients include case development, direct mail, donor newsletter development, donor communication audits and critiques, online course development and staff training.
He has authored seven how-to books on donor communications. He speaks internationally (or did, until the pandemic hit the planet). He writes a popular how-to e-news for fundraisers, with thousands of subscribers. Don't miss your chance to catch up with Tom during this free presentation presented by the Association of Fundraising Professionals Northern Arizona chapter.
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Hosted and edited by
GoalBusters Consulting's Jim Anderson
2021
This was a FREE Facebook live event hosted by the Association of Fundraising Professionals, Northern Arizona chapter. Jim Anderson is the 2021 VP of Professional Development for the chapter.
Presenter: Tom Ahern, President, Ahern Communications, Ink
Description: Tom's educational sessions regarding donor communications are highly sought after around the world. In this "expanded and updated" session he will explore "philanthropic psychology" with concepts introduced in 2018 by Dr. Jen Shang. Based on nearly two decades of research, her fresh insights make clear why donors really say YES. It's an understatement to say that the pandemic rocked the boat a bit. But there has been some good news for fundraisers. This presentation will explore many real donor communications, both digital and print, from nonprofits of all types and sizes with a focus on small and medium sized shops. Tom will also share several "easy-peasy" tests that will help driven fundraisers fail-proof their own donor communication's. Join us!
About our speaker:
In 2016, the New York Times called Tom Ahern "one of America’s most sought-after creators of
fund-raising messages." In May, 2021, UK guru, Richard Radcliffe, said: "Tom Ahern is possibly the greatest non-profit copywriter on the planet."
Tom specializes in turning underperforming donor communications into major moneymakers, using the latest discoveries in psychology and neuroscience. Recent clients include USA for UNHCR, Ithaca College, the Marine Mammal Center, the Institute for Sustainable Philanthropy (UK), Teach for America, the Sharp Healthcare system in San Diego, Boys & Girls Clubs of America, Lucile Packard Children's Hospital at Stanford University, Save the Children Global, Lollypop Farm (animal rescue), Junior Achievement, and Chabad on Campus. His services for these various clients include case development, direct mail, donor newsletter development, donor communication audits and critiques, online course development and staff training.
He has authored seven how-to books on donor communications. He speaks internationally (or did, until the pandemic hit the planet). He writes a popular how-to e-news for fundraisers, with thousands of subscribers. Don't miss your chance to catch up with Tom during this free presentation presented by the Association of Fundraising Professionals Northern Arizona chapter.
-----
Hosted and edited by
GoalBusters Consulting's Jim Anderson
2021
