Uploaded May 2026 | Updated September 2026, 1 week ago

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In this exciting episode of Tokunomics, we delve deep into the fascinating business strategy of Tsuburaya Productions, the creative powerhouse behind the iconic Ultraman franchise! Discover how this legendary company has successfully navigated global expansion, licensing deals, and nostalgia marketing to keep the Ultra Series alive and thriving across generations. We’ll break down the economics, risks, and long-term strategies that have allowed Tsuburaya to maintain its status as a titan in the tokusatsu genre. So grab your Color Timer and join us for an insightful exploration of one of the most beloved franchises in pop culture history!

Link to Tsuburaya's investor's site: tsuburaya-fields.co.jp/ir/e/about/business

#Tokusatsu #Ultraman #businessstrategy


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