Uploaded July 2024 | Updated September 2026, 3 weeks ago

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From Superbooth in Berlin! We caught up with Will Evans, former CEO of Spitfire and founder of Song Athletics, to get his top three tips for developers looking to successfully release audio software:

1. Craft a story: Ensure your product has a distinctive story that sets it apart from similar offerings.

2. Leverage your network: Share your creation within your network; you never know who might take notice.

3. Engage influencers: Reach out to advocates, ambassadors, or influencers to check out and promote your software.