Uploaded August 2010 | Updated September 2026, 4 hours ago

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Causes are quite a lot like secular religions.

Like religions, they spread virally - in a manner that has a lot to do with marketing and advertising - an relatively little to do with their virtues.

Like religions, they are often used for signalling purposes, to indicate goodness and virtue.

Like religions, it is hard to say bad things about people's causes - for fear of causing offense.

...and like religions, some are causes are better than others.

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