Uploaded July 2026 | Updated September 2026, 2 weeks ago
Tiege Hanley started in 2016 when co-founders Kelley Thornton and Rob Hoxie built a men's skincare routine from a basement — no design background, no brand, just the belief that men deserved a simpler way to take care of their skin.
Ten years later, Tiege Hanley is the #1 men's skincare routine on Amazon, with more than 3 million orders shipped to half a million customers across 108 countries.
In this episode, co-founders Kelley and Aaron sit down to tell the real origin story: why they built Tiege for "one guy," how a simple routine became a decade-long habit for hundreds of thousands of men, and why — after 10 years of the exact same formula — they finally decided to give the box a new look.
Quick facts
Founded: 2016
Founders: Kelley Thornton, Rob Hoxie
What changed in 2026: packaging and logo only — formula and routine are unchanged
Milestone: 3,000,000+ orders, #1 men's skincare routine on Amazon
Why did Tiege Hanley change its packaging? After a decade of feedback from retail partners that the box looked dated, and after finally locking in the hero-ingredient story for every product, Tiege Hanley redesigned its packaging while keeping the formula, routine, and mission unchanged.
Same formula. Same routine. Our new look.
🎁 ENTER TO WIN $1,000 — 10 Years of Compliments
We want to hear your story. Tell us your best compliment, your "aha" moment, your favorite product, or your advice for a guy starting his routine — on video (preferred) or in writing — for a chance to win $1,000.
👉 Enter here: tiege.com/10years
No purchase necessary. Open to legal residents of the 50 US states + DC, 18+. Official rules at tiege.com/10years.
This is Episode 1 of our 10th-anniversary series. Coming up next:
- Ep. 2: The Day-1 Crew — employees who were there from the beginning
- Ep. 3: Built By Hand — our ops & design team on the 10-month - packaging rebuild
- Ep. 4: The Art Behind the Box — Chicago artist JC Rivera on the Bear Champ sticker
- Ep. 5: From the Warehouse to Your Porch — the team shipping the new look
- Ep. 6: What's Next — Kelley, Rob & Aaron look ahead
🔗 Shop Tiege Hanley: tiege.com
📷 Instagram: @tiegehanley
🎁 Enter the contest: tiege.com/10years
#TiegeHanley #10YearsOfCompliments #BehindTheBrand #mensskincareroutine
0:00 The True Story Behind Tiege Hanley
1:06 Getting Failure Off the Table
2:29 Vlogging the Business From Day One
3:35 Launch Day: 1,100 Customers
4:35 How the Partnership Really Works
6:55 Getting Men's Skincare Right
7:29 What's Next for Tiege Hanley
Tiege Hanley started in 2016 when co-founders Kelley Thornton and Rob Hoxie built a men's skincare routine from a basement — no design background, no brand, just the belief that men deserved a simpler way to take care of their skin.
Ten years later, Tiege Hanley is the #1 men's skincare routine on Amazon, with more than 3 million orders shipped to half a million customers across 108 countries.
In this episode, co-founders Kelley and Aaron sit down to tell the real origin story: why they built Tiege for "one guy," how a simple routine became a decade-long habit for hundreds of thousands of men, and why — after 10 years of the exact same formula — they finally decided to give the box a new look.
Quick facts
Founded: 2016
Founders: Kelley Thornton, Rob Hoxie
What changed in 2026: packaging and logo only — formula and routine are unchanged
Milestone: 3,000,000+ orders, #1 men's skincare routine on Amazon
Why did Tiege Hanley change its packaging? After a decade of feedback from retail partners that the box looked dated, and after finally locking in the hero-ingredient story for every product, Tiege Hanley redesigned its packaging while keeping the formula, routine, and mission unchanged.
Same formula. Same routine. Our new look.
🎁 ENTER TO WIN $1,000 — 10 Years of Compliments
We want to hear your story. Tell us your best compliment, your "aha" moment, your favorite product, or your advice for a guy starting his routine — on video (preferred) or in writing — for a chance to win $1,000.
👉 Enter here: tiege.com/10years
No purchase necessary. Open to legal residents of the 50 US states + DC, 18+. Official rules at tiege.com/10years.
This is Episode 1 of our 10th-anniversary series. Coming up next:
- Ep. 2: The Day-1 Crew — employees who were there from the beginning
- Ep. 3: Built By Hand — our ops & design team on the 10-month - packaging rebuild
- Ep. 4: The Art Behind the Box — Chicago artist JC Rivera on the Bear Champ sticker
- Ep. 5: From the Warehouse to Your Porch — the team shipping the new look
- Ep. 6: What's Next — Kelley, Rob & Aaron look ahead
🔗 Shop Tiege Hanley: tiege.com
📷 Instagram: @tiegehanley
🎁 Enter the contest: tiege.com/10years
#TiegeHanley #10YearsOfCompliments #BehindTheBrand #mensskincareroutine
0:00 The True Story Behind Tiege Hanley
1:06 Getting Failure Off the Table
2:29 Vlogging the Business From Day One
3:35 Launch Day: 1,100 Customers
4:35 How the Partnership Really Works
6:55 Getting Men's Skincare Right
7:29 What's Next for Tiege Hanley
