Uploaded February 2023 | Updated September 2026, 10 hours ago

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This is Thule. For epic adventures you'll never forget, we'll help you get there.
Discover more at thule.com

Our priority above all is to help you live your life to the fullest and experience the thrill of being outdoors. For some that might mean trips alone, for others it might mean heading out with friends of family.

Bring your passion, bring your dreams, bring your life.
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If you want some amazing scenery all to yourself, Iceland is a pretty good place to be. Adventures have a talent for finding spectacular places and the group of Thule ambassadors that met here was no exception. Using the volcanic landscape as a backdrop for filming and photoshoots, interviews and get-togethers was a treat - but the greatest part of all was simply being able to be together. Life has has been very different the last years and meeting our friends only reinforced our beliefs in the importance of an active life, shared with people you love.

To all our ambassadors:
Thank you for being who you are and taking part of this production - You Inspire Us
Garrett & Nicole McNamara
Martin Söderström
Ida Jansson
Simon Johansson
Johanna Küchler
Brooklyn Bell
Eliot Jackson
Taylor Reese
Helene Ripa
Matthias Giraud
Martin & Tina Winkler
Apa Sherpa
Elli Thor
Kristofer Tudell
Xavier de le Rue
Pedro Oliva
Anders Backe
Anja Pärson
Filippa Rådin
Markiz Tainton
Maria Kuzma
Elias Elhardt
Emelie Forsberg
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#BringYourLife