Uploaded September 2021 | Updated September 2026, 2 weeks ago
Over the Manchester Ship Canal, you'll find the Hulmes Ferry, the Thelwall Ferry, and the Warburton Toll Bridge. They're all strange in their own way, all under the control of one company, and all dating back to old laws and legal documents from a hundred years ago. I was in the area, so I stopped by, and found that things might be changing soon.
REFERENCES:
Manchester Ship Canal Act (1885)
Rixton and Warburton Bridge Act (1863)
(NOTE: it looks like permission for the toll bridge was set up by the 1863 Act, but that was a different bridge over the River Mersey, and the laws and permissions were transferred over to the Ship Canal when they needed a bigger bridge and it is a complete mess of legal wrangling. As it doesn't affect the final story, I quietly elided that whole section because it was far too dull!)
Other references:
moneyweek.com/414922/11-november-1887-work-begins-on-the-manchester-ship-canal
hulmesferry.co.uk
manchestereveningnews.co.uk/news/greater-manchester-news/tiny-manchester-ferry-youve-probably-16391489
whatdotheyknow.com/request/legislation_governing_the_bridge
whatdotheyknow.com/request/387618/response/935840/attach/2/160706%20Rixton%20and%20Warburton%20Bridge%20Act%201863.pdf?cookie_passthrough=1
warringtonguardian.co.uk/news/14619324.pictures-and-video-everything-you-need-to-know-about-one-of-the-worlds-smallest-ferries-thelwall-penny-ferry
warringtonguardian.co.uk/news/19452780.warrington-council-opposes-warburton-toll-bridge-fee-rise
warringtonguardian.co.uk/news/19455874.conservative-group-calls-warburton-toll-bridge-inquiry
warburtontollbridge.co.uk/download-consultation
Inflation calculator: bankofengland.co.uk/monetary-policy/inflation/inflation-calculator
And thanks in particular to Stuart at the Hulmes Ferry for friendly conversation when I arrived!
π₯ MORE FROM TOM: tomscott.com
(you can find contact details and social links there too)
β LATERAL, free weekly podcast: lateralcast.com youtube.com/lateralcast
π₯ THE TECHNICAL DIFFICULTIES: youtube.com/techdif
Over the Manchester Ship Canal, you'll find the Hulmes Ferry, the Thelwall Ferry, and the Warburton Toll Bridge. They're all strange in their own way, all under the control of one company, and all dating back to old laws and legal documents from a hundred years ago. I was in the area, so I stopped by, and found that things might be changing soon.
REFERENCES:
Manchester Ship Canal Act (1885)
Rixton and Warburton Bridge Act (1863)
(NOTE: it looks like permission for the toll bridge was set up by the 1863 Act, but that was a different bridge over the River Mersey, and the laws and permissions were transferred over to the Ship Canal when they needed a bigger bridge and it is a complete mess of legal wrangling. As it doesn't affect the final story, I quietly elided that whole section because it was far too dull!)
Other references:
moneyweek.com/414922/11-november-1887-work-begins-on-the-manchester-ship-canal
hulmesferry.co.uk
manchestereveningnews.co.uk/news/greater-manchester-news/tiny-manchester-ferry-youve-probably-16391489
whatdotheyknow.com/request/legislation_governing_the_bridge
whatdotheyknow.com/request/387618/response/935840/attach/2/160706%20Rixton%20and%20Warburton%20Bridge%20Act%201863.pdf?cookie_passthrough=1
warringtonguardian.co.uk/news/14619324.pictures-and-video-everything-you-need-to-know-about-one-of-the-worlds-smallest-ferries-thelwall-penny-ferry
warringtonguardian.co.uk/news/19452780.warrington-council-opposes-warburton-toll-bridge-fee-rise
warringtonguardian.co.uk/news/19455874.conservative-group-calls-warburton-toll-bridge-inquiry
warburtontollbridge.co.uk/download-consultation
Inflation calculator: bankofengland.co.uk/monetary-policy/inflation/inflation-calculator
And thanks in particular to Stuart at the Hulmes Ferry for friendly conversation when I arrived!
π₯ MORE FROM TOM: tomscott.com
(you can find contact details and social links there too)
β LATERAL, free weekly podcast: lateralcast.com youtube.com/lateralcast
π₯ THE TECHNICAL DIFFICULTIES: youtube.com/techdif



![YouTubers have to declare ads. Why doesnt anyone else?
Around the world, there are regulations for influencers. Those regulations make sure that if someone is paid to endorse a product, they have to declare that payment to the people watching. But why does no-one on TV, or film, or anywhere else have to do that?
π₯π₯ CREDITS π₯π₯
Written and performed by TOM SCOTT https://www.tomscott.com/
Script assistant ANDREA MARKS
Animation BILLY CRINION https://twitter.com/BillyCrinion and WILLIAM MARLER https://wmad.co.uk
Dubbing mixer GRAHAM HAERTHER
Does the Spearmint Lose Its Flavor on the Bedpost Overnight by Rose/Broom/Breuer (1924), arranged for orchestra by BENJAMIN SQUIRES https://www.benjaminsquires.co.uk/
Thanks to EVAN EDINGER, JESSICA ENDOYAN, CHRISTINA HERNANDEZ, the TINY SPECK team, and SAM VALIANT
Β© Pad 26 Limited MMXXI
ππ SOURCES ππ
π΅ PAYMENT AND CONTROL
Lonnie Donegan changing Spearmint: mentioned in a lot of places, but I cant find a contemporary account.
Ray Davies flying: https://twitter.com/thekinks/status/1265203792754212864 and https://www.cbc.ca/radio/undertheinfluence/why-ray-davies-flew-26-000-km-to-save-lola-1.5009086
BBC trademark policy: https://www.bbc.co.uk/programmes/articles/5R152hTbVPQdYjn29q5jt4/16-songs-banned-by-the-bbc
Pitbull and Kodak: https://twitter.com/pitbull/status/16567622829080576
Pitbull and Voli: http://web.archive.org/web/20200413134901/http://voli305vodka.com/ Owned and operated by Armando Christian Perez, aka Pitbull
Gucci on Lil Pump: no quotes, but given the lyrics and video, its safe to say they didnt have control
YMCA reaction: https://news.google.com/newspapers?nid=1346&dat=19790329&id=M3VRAAAAIBAJ&sjid=uPoDAAAAIBAJ&pg=7192,10172867
βοΈ YOU HAVE TO DECLARE IT
US Code Title 15: https://www.law.cornell.edu/uscode/text/15
Nikkie de Jager, One Dip Makeup Challenge: https://www.youtube.com/watch?v=CA18hTShwpk
Disclosures 101 for Social Media Influencers [PDF]: https://www.ftc.gov/system/files/documents/plain-language/1001a-influencer-guide-508_1.pdf
An Influencerβs Guide to making clear that ads are ads [PDF]: https://www.asa.org.uk/uploads/assets/uploaded/3af39c72-76e1-4a59-b2b47e81a034cd1d.pdf
The FTCβs Endorsement Guides: What People Are Asking: https://www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking
YouTube declaration: https://support.google.com/youtube/answer/154235
β NO-ONE ELSE HAS TO DECLARE IT
McFlurry: https://adage.com/article/adages/30-rock-mcflurry-scene-paid-placement/134689
Snapple: https://www.reuters.com/article/us-30rock-idUSN2833828120071128
Branded content pods: https://adage.com/article/media/snl-air-fewer-commercials-season/303697
Farrow and Ball: https://www.bournemouthecho.co.uk/news/18014632.saturday-night-live-sketch-features-farrow-ball/
Branson cameo: https://www.cinemablend.com/pop/Branson-s-Bond-Cameo-Was-Bought-1558.html
Supermans $40,000: https://www.latimes.com/archives/la-xpm-1989-03-08-ca-322-story.html
Bond placement: https://www.bbc.com/culture/article/20151001-does-bonds-product-placement-go-too-far
Lorraine Kellys tax bill: https://www.theguardian.com/business/2019/mar/20/lorraine-kelly-theatrical-artist-tax-tribunal-judge-rules
π’ WERE GOING TO DISNEY WORLD
Moms conference: https://www.5minutesformom.com/disneysmmoms/
SNT viewing figures: https://www.eveningexpress.co.uk/lifestyle/entertainment/saturday-night-takeaway-smashes-ratings-record-after-airing-without-audience/
19 years in a row: https://www.chroniclelive.co.uk/news/tv/ant dec-win-best-17648154
Cant find any other example of the castle being covered: https://www.disboards.com/threads/ant-and-dec-tv-show-live-from-magic-kingdom-in-april.3581535/
Ofcom on product placement in UK TV: https://www.ofcom.org.uk/tv-radio-and-on-demand/advice-for-consumers/television/product-placement-on-tv
One article on a tabloid web site: https://www.thesun.co.uk/tvandshowbiz/10841854/ant-and-dec-trademark-name/
πΊπΈ THE LAND OF THE FREE πΊπΈ
FCC, The FCC and Freedom of Speech: https://www.fcc.gov/consumers/guides/fcc-and-freedom-speech
US Bill of Rights: https://www.archives.gov/founding-docs/bill-of-rights
First Amendment exceptions: fact-checked by legal experts, but best summarised on Wikipedia: https://en.wikipedia.org/wiki/First_Amendment_to_the_United_States_Constitution
Commercial speech: https://www.mtsu.edu/first-amendment/article/900/commercial-speech
Communications Act 2003: https://www.legislation.gov.uk/ukpga/2003/21/contents
Animal Defenders International v United Kingdom: https://hudoc.echr.coe.int/fre?i=001-119244
CMA, Social media endorsements: being transparent with your followers: https://www.gov.uk/government/publications/social-media-endorsements-guide-for-influencers/
German product placement: https://www.grin.com/document/417399
π CHAPTERS π
00:00 Intro
00:58 1. Payment and Control
05:47 2. You Have To Declare It
09:17 3. No-One Else Has To Declare It
18:03 4. Were Going To Disney World
24:47 5. The Land Of The Free
31:15 Outro YouTubers have to declare ads. Why doesnt anyone else?](https://i.ytimg.com/vi/L-x8DYTOv7w/mqdefault.jpg)






