Uploaded October 2025 | Updated September 2026, 2 weeks ago
Can a startup beat Apple and Samsung on their own turf? Carl Pei, the founder and CEO of Nothing, is betting on it. Growing up in Sweden, Pei was captivated by American gadgets like Apple’s first iPod. But over time, he says, those products lost their edge. On the latest episode of Bold Names, Pei joins WSJ’s Christopher Mims and Tim Higgins to explain why he believes his electronics company, Nothing, which is valued at $1.3 billion, can challenge the tech giants. Pei believes that artificial intelligence and a new generation of design-savvy users will set Nothing apart.
Chapters:
00:00 Introducing Carl Pei
1:15 What is Nothing?
4:40 Why disrupt the smartphone?
7:25 What is Nothing’s edge?
10:20 Evolution of the smartphone
18:06 How does Nothing stay competitive?
21:00 Why has Apple stumbled on AI?
23:04 Nothing’s future
WSJ’s Bold Names brings you conversations with the leaders of the bold-named companies featured in the pages of The Wall Street Journal. Hosts Tim Higgins and Christopher Mims speak to CEOs and business leaders in interviews that challenge conventional wisdom and take you inside the decisions being made in the C-suite and beyond.
Let us know what you think of the show. Email us at BoldNames@wsj.com
#Tech #Business #WSJ
Can a startup beat Apple and Samsung on their own turf? Carl Pei, the founder and CEO of Nothing, is betting on it. Growing up in Sweden, Pei was captivated by American gadgets like Apple’s first iPod. But over time, he says, those products lost their edge. On the latest episode of Bold Names, Pei joins WSJ’s Christopher Mims and Tim Higgins to explain why he believes his electronics company, Nothing, which is valued at $1.3 billion, can challenge the tech giants. Pei believes that artificial intelligence and a new generation of design-savvy users will set Nothing apart.
Chapters:
00:00 Introducing Carl Pei
1:15 What is Nothing?
4:40 Why disrupt the smartphone?
7:25 What is Nothing’s edge?
10:20 Evolution of the smartphone
18:06 How does Nothing stay competitive?
21:00 Why has Apple stumbled on AI?
23:04 Nothing’s future
WSJ’s Bold Names brings you conversations with the leaders of the bold-named companies featured in the pages of The Wall Street Journal. Hosts Tim Higgins and Christopher Mims speak to CEOs and business leaders in interviews that challenge conventional wisdom and take you inside the decisions being made in the C-suite and beyond.
Let us know what you think of the show. Email us at BoldNames@wsj.com
#Tech #Business #WSJ
