This Parts Not in the Textbook: Why This Business Class Hits Different @DanielsatDU
This Parts Not in the Textbook: Why This Business Class Hits Different  @DanielsatDU
Uploaded April 2026 | Updated September 2026, 2 weeks ago
The first class in the business core may as well be called "Intro to Innovation." Students in BUS 1440 learn to tinker with Fourth Industrial Revolution technologies, ultimately building a prototype for a startup company. It's just one example of a curriculum that starts with entrepreneurship—and the creative, critical thinking skills that come with it.

In a short conversation, Dean Naomi Boyd and Joshua Ross, an associate professor of the practice in the Department of Management, lay out the Daniels approach to courses, from their hands-on nature to their supportive faculty to their connection to the market.

Learn more about what makes Daniels distinct: https://daniels.du.edu/join-us
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This Part's Not in the Textbook: Why This Business Class Hits Different

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