Uploaded July 2026 | Updated September 2026, 2 weeks ago
"Gum baby" (some call it "tar baby," a name most now avoid) is an old rhetorical trick: whatever someone accuses you of, you calmly agree with, and their own response ends up proving your point. I use it on pro-Trump social media to expose one-trick arguments, projection, and blind loyalty in real time. This video explains the technique, then walks through a dozen "If Trumpy Feelings Could Talk" memes built on real exchanges I've had.
CHAPTERS
0:00 The "Gum Baby" Technique Explained
2:19 Meme: Not Caring About Anything
2:42 Meme: Accusing Enemies First (Projection)
3:07 Meme: Impulsive Commitment to Trump
3:34 Meme: Feeling Like a Hero Over Critics
3:55 Meme: Complaining About Opposing Voices
4:16 Meme: Doubt Masked as Heroism
4:41 Meme: Blind Faith and "Rigged" Elections
5:00 Meme: Projection to Feel Righteous
5:20 Meme: Contradictory Ideology Claims
5:40 Meme: Digging Deeper into Denial
6:00 Meme: Fabricating Flaws in Others
6:23 The Bigger Toolkit and Study Group Invite
Want the meme templates and to join the discussion? I run a free, private biweekly study group (Sunday mornings, 9am Pacific) on engaging with political absolutism of any stripe. Email jersher6@gmail.com to get on the list.
I'm Jeremy Sherman, PhD, a strategic consultant since 1997, specializing in dealing with jerks and doubts.
For a free trial session, email me at js@jeremysherman.com
𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤: facebook.com/jeremysherm
DEALING WITH JERKS
jerkology.net
BLOG: psychologytoday.com/us/blog/jerkology
BOOK: What's Up With A**holes? How to spot and stop them without becoming one.
https://a.co/d/6QDQwrY
AUDIOBOOK: youtube.com/watch?v=iLerthdU4Jw&t
DEALING WITH DOUBTS
adaptivestrategies.net
BLOG: psychologytoday.com/us/blog/ambigamy
BOOK: Negotiate with Yourself and Win: Doubt Management Skills for People Who Can Hear Themselves Think: https://a.co/d/brJpNli
Though informal, I'll argue that my approach is more scientific than a lot of what passes for big picture science. It is really abstract engineering researchers claiming we've got this or that add-on feature without explaining how we got it. That makes for excellent engineering, but it's no more rigorous than supernatural explanations.
For 30 years, I've worked closely with Harvard/Berkeley biologist/neuroscientist Terrence Deacon on developing fully scientific explanations for phenomena assumed by other researchers.
Some examples:
LIFE'S STRUGGLE FOR EXISTENCE: DNA and natural selection don't explain it. We have an entirely natural explanation for how self-regenerating beings (like us) could emerge from chemistry and evolve (by natural selection) the capacity to use DNA molecules.
MOTIVATION: Psychologists just assume it. When they see effort, they assume a motivation, which is like assuming a "soul." We have an explanation for what effort and motivation physically are: Not something added to chemistry but the way chemistry can limit itself by channeling energy into work to regenerate itself.
NARCISSISM: Psychologists say that if you've got these symptoms, you have a thing called Narcissism. I explain how humans, having evolved language, can imagine the ideal, see where we fall short, and self-idealize to compensate. It's something we all do. I study how it gets out of hand and becomes addictive.
My book on our research: Neither Ghost Nor Machine: The Emergence and Nature of Selves (Columbia University Press, 2017) https://a.co/d/9ZNyT7E
My PhD is in decision science. I'm a soulnerd with a deeply connected heart and head. This stuff is my non-spiritual path. I live and breathe my work. It's not some abstract intellectual exercise.
Nor is it art. Science is a campaign to find natural explanations for all natural phenomena – natural, not supernatural - about which you can believe anything.
Still, I try to make this stuff fun, intuitive, and useful. I've written over 1,100 blog articles for Psychology Today on practical decision-making and everything we all go through (11 million views). Their editor-in-chief calls it, "Mind candy for people who aren't afraid to think."
#PoliticalPsychology #Trump #MAGA #PoliticalSatire #CognitiveDissonance
"Gum baby" (some call it "tar baby," a name most now avoid) is an old rhetorical trick: whatever someone accuses you of, you calmly agree with, and their own response ends up proving your point. I use it on pro-Trump social media to expose one-trick arguments, projection, and blind loyalty in real time. This video explains the technique, then walks through a dozen "If Trumpy Feelings Could Talk" memes built on real exchanges I've had.
CHAPTERS
0:00 The "Gum Baby" Technique Explained
2:19 Meme: Not Caring About Anything
2:42 Meme: Accusing Enemies First (Projection)
3:07 Meme: Impulsive Commitment to Trump
3:34 Meme: Feeling Like a Hero Over Critics
3:55 Meme: Complaining About Opposing Voices
4:16 Meme: Doubt Masked as Heroism
4:41 Meme: Blind Faith and "Rigged" Elections
5:00 Meme: Projection to Feel Righteous
5:20 Meme: Contradictory Ideology Claims
5:40 Meme: Digging Deeper into Denial
6:00 Meme: Fabricating Flaws in Others
6:23 The Bigger Toolkit and Study Group Invite
Want the meme templates and to join the discussion? I run a free, private biweekly study group (Sunday mornings, 9am Pacific) on engaging with political absolutism of any stripe. Email jersher6@gmail.com to get on the list.
I'm Jeremy Sherman, PhD, a strategic consultant since 1997, specializing in dealing with jerks and doubts.
For a free trial session, email me at js@jeremysherman.com
𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤: facebook.com/jeremysherm
DEALING WITH JERKS
jerkology.net
BLOG: psychologytoday.com/us/blog/jerkology
BOOK: What's Up With A**holes? How to spot and stop them without becoming one.
https://a.co/d/6QDQwrY
AUDIOBOOK: youtube.com/watch?v=iLerthdU4Jw&t
DEALING WITH DOUBTS
adaptivestrategies.net
BLOG: psychologytoday.com/us/blog/ambigamy
BOOK: Negotiate with Yourself and Win: Doubt Management Skills for People Who Can Hear Themselves Think: https://a.co/d/brJpNli
Though informal, I'll argue that my approach is more scientific than a lot of what passes for big picture science. It is really abstract engineering researchers claiming we've got this or that add-on feature without explaining how we got it. That makes for excellent engineering, but it's no more rigorous than supernatural explanations.
For 30 years, I've worked closely with Harvard/Berkeley biologist/neuroscientist Terrence Deacon on developing fully scientific explanations for phenomena assumed by other researchers.
Some examples:
LIFE'S STRUGGLE FOR EXISTENCE: DNA and natural selection don't explain it. We have an entirely natural explanation for how self-regenerating beings (like us) could emerge from chemistry and evolve (by natural selection) the capacity to use DNA molecules.
MOTIVATION: Psychologists just assume it. When they see effort, they assume a motivation, which is like assuming a "soul." We have an explanation for what effort and motivation physically are: Not something added to chemistry but the way chemistry can limit itself by channeling energy into work to regenerate itself.
NARCISSISM: Psychologists say that if you've got these symptoms, you have a thing called Narcissism. I explain how humans, having evolved language, can imagine the ideal, see where we fall short, and self-idealize to compensate. It's something we all do. I study how it gets out of hand and becomes addictive.
My book on our research: Neither Ghost Nor Machine: The Emergence and Nature of Selves (Columbia University Press, 2017) https://a.co/d/9ZNyT7E
My PhD is in decision science. I'm a soulnerd with a deeply connected heart and head. This stuff is my non-spiritual path. I live and breathe my work. It's not some abstract intellectual exercise.
Nor is it art. Science is a campaign to find natural explanations for all natural phenomena – natural, not supernatural - about which you can believe anything.
Still, I try to make this stuff fun, intuitive, and useful. I've written over 1,100 blog articles for Psychology Today on practical decision-making and everything we all go through (11 million views). Their editor-in-chief calls it, "Mind candy for people who aren't afraid to think."
#PoliticalPsychology #Trump #MAGA #PoliticalSatire #CognitiveDissonance
