Uploaded November 2023 | Updated September 2026, 2 days ago
Cale Owen hired GymLaunch to save his gym from going out of business. It worked!
Cale also recognized the immense talent in the owner of GymLaunch, Alex Hormozi, and offered to be his lead salesman for free!
Today, Cale is the CEO of GymLaunch and Prestige Labs doing over $30m in revenue annually.
He's Alex's right hand and has built a signficant brand himself with the guidance of Alex himself.
In this episode, you'll learn:
- What Alex is great at, and NOT great at
- How any business can utilize the GymLaunch approach to increase sales and revenue
- Cale's ascension and major mistakes along the way
TIME STAMPS
00:00 Episode trailer
01:01 Cale's Background
01:32 Why Cale Decided to Work for Alex Hormozi
05:04 Predicting Alex's Rise
07:43 Aggressively Firing Leaders
11:18 Gobundance
13:31 Setting Clear Expectations
17:10 Alex's Tactical Advantage
19:38 Running a $30m company
22:25 The Role of Chief Reminding Officer
24:12 Slack, Asana and Calendar Usage with Growth
28:40 Biggest Business Opportunities
32:15 Where Cale is the Bottleneck
35:10 Lead and Lag Goals
36:15 Great People vs Clear Goals
40:47 The Importance of Personal Brand
43:14 How Alex is Coaching Cale on Brand
45:10 Working with Your Wife
47:13 Lessons from Playing Pro Baseball
51:48 The Power of Proximity
57:14 Im Introvert Type Of Person
59:54 Reason Why Most Gym Failed To Grow
1:03:42 This Is How I Identify A Great Market
1:06:43 How To Nurture A Lead
1:11:33 Important Component In A Sales Process
1:15:09 What's next...?
1:21:50 Social Media Promotion
Cale's Businesses:
gymlaunch.com
gymowners.com
prestigelabs.com
Cale's Social Media
Instagram - instagram.com/caleowen
Be sure to check out our sponsor gobundance.com and apply for membership to one of our amazing communities!
Want to listen to Tribe of Millionaires?
Spotify: podcasts.apple.com/us/podcast/tribe-of-millionaires-podcast/id1110145229
Apple: open.spotify.com/show/47lZ1BcVeRs1C4D8b7kbGI
Learn More About Our Tribe!
gobundance.com
Watch How To Profit From Your Personal Brand | Mark Lack Ep 241
youtube.com/watch?v=OLYFjltV69s
Want to connect with our community?
Instagram: instagram.com/gobundance
Facebook: facebook.com/gobundance
Twitter: twitter.com/GoBundance
Tribe of Millionaires Podcast by GoBundance is the podcast for healthy wealthy generous people who choose to live epic lives. Each week we connect with featured guest and GoBundance members to bring you the best in our community. #gobundance #tribeofmillionaires #grablifebig
Cale Owen hired GymLaunch to save his gym from going out of business. It worked!
Cale also recognized the immense talent in the owner of GymLaunch, Alex Hormozi, and offered to be his lead salesman for free!
Today, Cale is the CEO of GymLaunch and Prestige Labs doing over $30m in revenue annually.
He's Alex's right hand and has built a signficant brand himself with the guidance of Alex himself.
In this episode, you'll learn:
- What Alex is great at, and NOT great at
- How any business can utilize the GymLaunch approach to increase sales and revenue
- Cale's ascension and major mistakes along the way
TIME STAMPS
00:00 Episode trailer
01:01 Cale's Background
01:32 Why Cale Decided to Work for Alex Hormozi
05:04 Predicting Alex's Rise
07:43 Aggressively Firing Leaders
11:18 Gobundance
13:31 Setting Clear Expectations
17:10 Alex's Tactical Advantage
19:38 Running a $30m company
22:25 The Role of Chief Reminding Officer
24:12 Slack, Asana and Calendar Usage with Growth
28:40 Biggest Business Opportunities
32:15 Where Cale is the Bottleneck
35:10 Lead and Lag Goals
36:15 Great People vs Clear Goals
40:47 The Importance of Personal Brand
43:14 How Alex is Coaching Cale on Brand
45:10 Working with Your Wife
47:13 Lessons from Playing Pro Baseball
51:48 The Power of Proximity
57:14 Im Introvert Type Of Person
59:54 Reason Why Most Gym Failed To Grow
1:03:42 This Is How I Identify A Great Market
1:06:43 How To Nurture A Lead
1:11:33 Important Component In A Sales Process
1:15:09 What's next...?
1:21:50 Social Media Promotion
Cale's Businesses:
gymlaunch.com
gymowners.com
prestigelabs.com
Cale's Social Media
Instagram - instagram.com/caleowen
Be sure to check out our sponsor gobundance.com and apply for membership to one of our amazing communities!
Want to listen to Tribe of Millionaires?
Spotify: podcasts.apple.com/us/podcast/tribe-of-millionaires-podcast/id1110145229
Apple: open.spotify.com/show/47lZ1BcVeRs1C4D8b7kbGI
Learn More About Our Tribe!
gobundance.com
Watch How To Profit From Your Personal Brand | Mark Lack Ep 241
youtube.com/watch?v=OLYFjltV69s
Want to connect with our community?
Instagram: instagram.com/gobundance
Facebook: facebook.com/gobundance
Twitter: twitter.com/GoBundance
Tribe of Millionaires Podcast by GoBundance is the podcast for healthy wealthy generous people who choose to live epic lives. Each week we connect with featured guest and GoBundance members to bring you the best in our community. #gobundance #tribeofmillionaires #grablifebig
