Uploaded November 2021 | Updated September 2026, 32 minutes ago
Welcome to The Quest Pod Season 1: Episode 32 with Adam Jackson and Gabriel Luna-Ostaseski: the founders of the BTRST talk about their plan to assassinate marketplace middlemen.
Adam and Gabe are the co-founders of Braintrust, a decentralized talent network connecting freelancers with organizations. The platform is 100% user-controlled, with the BTRST token being used as the incentive to vet talent and refer clients (BTRST is listed for public purchase on Coinbase).
I knew both Adam and Gabe from their past life investing and building web2 marketplaces. This episode is a crash course for me understanding how a web3 startup works: we talk about the cold start problem when building a marketplace, token governance, letting a DAO vote on protocols and tips for aspiring founders building on blockchains. Adam and Gabe also inspired me to start my own crypto project, which I can’t wait to share with you soon.
00:00 Intro
00:52 Life before Braintrust
07:27 Cutting out the middleman
17:34 The cold start problem
21:40 Should you hodl $BTRST?
34:11 Writing the new protocol for work
39:33 Token governance explained
43:39 Making a collective roadmap
47:40 What does the future look like?
53:33 How to start building in web3?
THE QUEST POD:
🎧 Join Twitch co-founder, Justin Kan (aka your favorite founder's favorite founder), on a quest to discover the human stories behind icons in tech, business, sports, music, and beyond. Let’s F**king Grow.
SUBSCRIBE TO THE QUEST MEDIA ► @FractalRadio
SUBSCRIBE TO MY ADVICE AND LIFE STORIES ► @JustinKanTV
LISTEN TO THE QUEST POD ON APPLE POD/SPOTIFY:
🔴 Apple: podcasts.apple.com/podcast/the-quest-with-justin-kan/id1533022759
🟢 Spotify: open.spotify.com/show/7zLH9PYMRqjkvfgjGa4iHo
FOLLOW ME ON:
🕊Twitter: twitter.com/justinkan
📂 LinkedIn: linkedin.com/in/justinkan
📸 Instagram: instagram.com/justinkan
🤳 TikTok: tiktok.com/@justinkan
FOLLOW THE QUEST MEDIA ON:
🕊Twitter: twitter.com/thequestmedia
📂 LinkedIn: linkedin.com/company/the-quest-media
#Braintrust #JustinKan #TheQuestPod
Welcome to The Quest Pod Season 1: Episode 32 with Adam Jackson and Gabriel Luna-Ostaseski: the founders of the BTRST talk about their plan to assassinate marketplace middlemen.
Adam and Gabe are the co-founders of Braintrust, a decentralized talent network connecting freelancers with organizations. The platform is 100% user-controlled, with the BTRST token being used as the incentive to vet talent and refer clients (BTRST is listed for public purchase on Coinbase).
I knew both Adam and Gabe from their past life investing and building web2 marketplaces. This episode is a crash course for me understanding how a web3 startup works: we talk about the cold start problem when building a marketplace, token governance, letting a DAO vote on protocols and tips for aspiring founders building on blockchains. Adam and Gabe also inspired me to start my own crypto project, which I can’t wait to share with you soon.
00:00 Intro
00:52 Life before Braintrust
07:27 Cutting out the middleman
17:34 The cold start problem
21:40 Should you hodl $BTRST?
34:11 Writing the new protocol for work
39:33 Token governance explained
43:39 Making a collective roadmap
47:40 What does the future look like?
53:33 How to start building in web3?
THE QUEST POD:
🎧 Join Twitch co-founder, Justin Kan (aka your favorite founder's favorite founder), on a quest to discover the human stories behind icons in tech, business, sports, music, and beyond. Let’s F**king Grow.
SUBSCRIBE TO THE QUEST MEDIA ► @FractalRadio
SUBSCRIBE TO MY ADVICE AND LIFE STORIES ► @JustinKanTV
LISTEN TO THE QUEST POD ON APPLE POD/SPOTIFY:
🔴 Apple: podcasts.apple.com/podcast/the-quest-with-justin-kan/id1533022759
🟢 Spotify: open.spotify.com/show/7zLH9PYMRqjkvfgjGa4iHo
FOLLOW ME ON:
🕊Twitter: twitter.com/justinkan
📂 LinkedIn: linkedin.com/in/justinkan
📸 Instagram: instagram.com/justinkan
🤳 TikTok: tiktok.com/@justinkan
FOLLOW THE QUEST MEDIA ON:
🕊Twitter: twitter.com/thequestmedia
📂 LinkedIn: linkedin.com/company/the-quest-media
#Braintrust #JustinKan #TheQuestPod










