Uploaded September 2025 | Updated September 2026, 3 weeks ago
Something big is shifting in the world of luxury — and it’s not just a seasonal dip in sales. What was once considered untouchable is starting to crack, and the ripple effects could reshape the entire fashion landscape. From fading storefronts to a new kind of shopper making different choices, the signs are everywhere…
But what’s really behind this change? Is it a temporary slump, or the beginning of a complete transformation? Stick with me until the end, because the answer might surprise you — and it could change the way you think about “luxury” forever.
Read the blog here: tannerleatherstein.com/post/luxury-is-dyingbut-something-better-is-rising
TITLE: This Could Be the Biggest Luxury Meltdown Ever
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CHAPTERS/TIMESTAMPS
0:00 – Luxury Market in Decline
Why sales are falling in both the US and China — and why this dip feels permanent.
0:25 – Shocking Shift in China’s Shoppers
What I saw firsthand: young consumers turning away from legacy names and choosing differently.
0:49 – The Broken Luxury System
Flagship stores, ads, and endorsements — why the old model no longer works.
1:07 – Indie Brands vs. Legacy Brands
Side-by-side comparisons reveal equal (or better) quality at a fraction of the price.
1:26 – Craft Over Logos
The truth luxury doesn’t want you to see: skill and passion matter more than a logo.
1:40 – Direct-to-Consumer Revolution
How independent makers are thriving without middlemen or billion-dollar budgets.
1:52 – The Future of Luxury
Why luxury will recover — but in a completely new way.
2:02 – Closing Thoughts
Luxury isn’t dying. It’s evolving. What do you think comes next?
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SHOP LINK FOR MY BRAND
PEGAI (Buy our good-quality finished leather goods): pegai.com/.
- You may also buy them on Etsy: etsy.com/shop/PEGAI.
ATELIER PEGAI: atelierpegai.com
STOW LONDON: stowlondon.co.uk
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SOCIAL MEDIA LINKS
Follow me on my social media pages where I post content regularly.
TikTok: tiktok.com/@tanner.leatherstein
Instagram: instagram.com/tanner.leatherstein
Facebook: facebook.com/tanner.leatherstein1
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BRAND REVIEWS PLAYLISTS
Wallet Reviews: youtube.com/playlist?list=PLP7Et-RLMPW8XE8IVaUjnBca6QFg1W2ZA
Bag Reviews: youtube.com/playlist?list=PLP7Et-RLMPW9XhH4rrAYrNorYgqKl9WwN
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OTHER HELPFUL YOUTUBE PLAYLISTS
YouTube Shorts (Watch leather tips and tricks in less than a minute): youtube.com/playlist?list=PLP7Et-RLMPW_VFYDZvwatoi-Vdhc_IaKY
Leather Savvy (Learn more tips and tricks about leather to help you save money): youtube.com/playlist?list=PLP7Et-RLMPW-HURqFOCDWahDgIR56eedQ
20/20 of Leather Savviness (Learn more about the four phases you should consider before buying leather goods): youtube.com/playlist?list=PLP7Et-RLMPW-ys9p_c9CCw1btr9encOdT
Most viewed leather videos (Helpful and more entertaining content that viewers really loved): youtube.com/playlist?list=PLP7Et-RLMPW_FeEWPZwfFTG63_9r8cWwv
---
HOW TO CONTACT:
You may contact me on any of my social media accounts above or send me an email at tanner@pegai.com.
---
#leather #genz #tannerleatherstein
Something big is shifting in the world of luxury — and it’s not just a seasonal dip in sales. What was once considered untouchable is starting to crack, and the ripple effects could reshape the entire fashion landscape. From fading storefronts to a new kind of shopper making different choices, the signs are everywhere…
But what’s really behind this change? Is it a temporary slump, or the beginning of a complete transformation? Stick with me until the end, because the answer might surprise you — and it could change the way you think about “luxury” forever.
Read the blog here: tannerleatherstein.com/post/luxury-is-dyingbut-something-better-is-rising
TITLE: This Could Be the Biggest Luxury Meltdown Ever
---
CHAPTERS/TIMESTAMPS
0:00 – Luxury Market in Decline
Why sales are falling in both the US and China — and why this dip feels permanent.
0:25 – Shocking Shift in China’s Shoppers
What I saw firsthand: young consumers turning away from legacy names and choosing differently.
0:49 – The Broken Luxury System
Flagship stores, ads, and endorsements — why the old model no longer works.
1:07 – Indie Brands vs. Legacy Brands
Side-by-side comparisons reveal equal (or better) quality at a fraction of the price.
1:26 – Craft Over Logos
The truth luxury doesn’t want you to see: skill and passion matter more than a logo.
1:40 – Direct-to-Consumer Revolution
How independent makers are thriving without middlemen or billion-dollar budgets.
1:52 – The Future of Luxury
Why luxury will recover — but in a completely new way.
2:02 – Closing Thoughts
Luxury isn’t dying. It’s evolving. What do you think comes next?
---
SHOP LINK FOR MY BRAND
PEGAI (Buy our good-quality finished leather goods): pegai.com/.
- You may also buy them on Etsy: etsy.com/shop/PEGAI.
ATELIER PEGAI: atelierpegai.com
STOW LONDON: stowlondon.co.uk
---
SOCIAL MEDIA LINKS
Follow me on my social media pages where I post content regularly.
TikTok: tiktok.com/@tanner.leatherstein
Instagram: instagram.com/tanner.leatherstein
Facebook: facebook.com/tanner.leatherstein1
---
BRAND REVIEWS PLAYLISTS
Wallet Reviews: youtube.com/playlist?list=PLP7Et-RLMPW8XE8IVaUjnBca6QFg1W2ZA
Bag Reviews: youtube.com/playlist?list=PLP7Et-RLMPW9XhH4rrAYrNorYgqKl9WwN
---
OTHER HELPFUL YOUTUBE PLAYLISTS
YouTube Shorts (Watch leather tips and tricks in less than a minute): youtube.com/playlist?list=PLP7Et-RLMPW_VFYDZvwatoi-Vdhc_IaKY
Leather Savvy (Learn more tips and tricks about leather to help you save money): youtube.com/playlist?list=PLP7Et-RLMPW-HURqFOCDWahDgIR56eedQ
20/20 of Leather Savviness (Learn more about the four phases you should consider before buying leather goods): youtube.com/playlist?list=PLP7Et-RLMPW-ys9p_c9CCw1btr9encOdT
Most viewed leather videos (Helpful and more entertaining content that viewers really loved): youtube.com/playlist?list=PLP7Et-RLMPW_FeEWPZwfFTG63_9r8cWwv
---
HOW TO CONTACT:
You may contact me on any of my social media accounts above or send me an email at tanner@pegai.com.
---
#leather #genz #tannerleatherstein
