Uploaded June 2024 | Updated September 2026, 54 minutes ago
Guangzhou streetwear brand PERSONSOUL is rising rapidly in the fashion scene, capturing the zeitgeist of a new trend among Chinese youth: the “Wasteland Aesthetic.” Their SS24 collection, “The Ancient City of Sunset,” went viral with audiences worldwide thanks to the strong visual impact of a photo shoot in the desert around Dunhuang, featuring raw, deconstructed designs and models with punk-yet-decadent makeup. Beyond the fun, experimental looks, PERSONSOUL also raises questions about sustainability and the environment, reflecting contemporary social phenomena. What’s your take on the “Wasteland Aesthetic”?
Guangzhou streetwear brand PERSONSOUL is rising rapidly in the fashion scene, capturing the zeitgeist of a new trend among Chinese youth: the “Wasteland Aesthetic.” Their SS24 collection, “The Ancient City of Sunset,” went viral with audiences worldwide thanks to the strong visual impact of a photo shoot in the desert around Dunhuang, featuring raw, deconstructed designs and models with punk-yet-decadent makeup. Beyond the fun, experimental looks, PERSONSOUL also raises questions about sustainability and the environment, reflecting contemporary social phenomena. What’s your take on the “Wasteland Aesthetic”?
