Uploaded May 2026 | Updated September 2026, 3 weeks ago

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With the release of Grand Theft Auto 6 on the horizon, corporate leaders have their eyes on raising the price of new video games. Let's chat about this news and more.

~SOURCES~

**Gamefile interview:
https://www.gamefile.news/p/bioshock-gta-nfl-civ7-take-two-strauss-zelnick

bbc.com/news/articles/cy8ln4l0wq4o

ign.com/articles/take-two-ceo-addresses-grand-theft-auto-6-price-and-the-possibility-for-more-la-noire

ign.com/articles/video-game-industry-would-have-difficulty-selling-games-for-80-if-gta-6-cost-70-bank-of-america-says

theverge.com/games/924551/microsoft-xbox-ceo-copilot-ai-asha-sharma