Uploaded November 2024 | Updated September 2026, 1 week ago
Head to squarespace.com/theaestheticcity to save 10% off your first purchase of a website or domain using code THEAESTHETICCITY
Join the Academy:
theaestheticcity.com/academy
Want the tools to defend and create beautiful cities, without the guesswork?
Join our City Builder Blueprint newsletter and grab the free '10X City Guide'.
the-aesthetic-city.kit.com/signup
———
Potsdam was once a shadow of its former self—a city scarred by war and Soviet-era concrete. But today, it’s absolutely glorious. Thanks to the determination of locals and a very generous donation, the heart of Potsdam has been transformed into a beautiful, lively place that rivals its 18th-century splendor.
In this video, I traveled to Potsdam to see how they pulled off such an ambitious reconstruction. We spoke to a developer, an architect, and a local activist to understand how they made it happen. Along the way, we uncover five key lessons from Potsdam’s transformation—and why building beautiful places matters now more than ever. Let’s dive in.
——
💪🏽 Support this channel by becoming a patron: patreon.com/the_aesthetic_city
🔥 Join the course waitlist: https://the-aesthetic-city.ck.page/a2d41beb6f
💻 Visit our website: theaestheticcity.com
✨ Subscribe to our substack: substack.com/@theaestheticcity?utm_source=profile-page
🎙️ Listen to our podcast: open.spotify.com/show/4cU3tcGKXiziKGuvfd3KIa?si=32da1b2ed8f44d79
𝕏 Follow us on X: https://x.com/_Aesthetic_City
🗣️ Join our community on Discord: discord.com/invite/wQ7zPKUTC2
==========
🙏🏼 A special THANK YOU to the following people:
- Willo Göpel
- Barbara Kuster
- Thomas Albrecht
- Bart Urban
==========
Disclosure: Some of the links below are affiliate links, which means I may earn a commission if you click on them and make a purchase. This comes at no additional cost to you and helps support the channel.
🎥 Video equipment I used:
Sony A7siii - amzn.to/407B2Ru
Sony - FE 24-105mm F4 G OSS amzn.to/3GLYWLw
Sony Sigma 24-70mm F2.8 amzn.to/3zX1D9h
Ronin RS 3 - amzn.to/40hJde8
Apple Macbook Pro M1 Max amzn.to/3L1iHRE
Røde Wireless Go II amzn.to/3IIvGpR
==========
📖 Favourite Urbanism & Architecture Books
Léon Krier: The Architecture of Community - amzn.to/4cVhS8e
Nir Buras: The Art of Classic Planning - amzn.to/3Wjhriz
Jane Jacobs: The Death and Life of Great American Cities - amzn.to/4cy7CTq
Vitruvius Pollio: The Ten Books on Architecture - amzn.to/4cyxwXh
Charles Montgomery: Happy City - amzn.to/3LldSlC
Malcolm Millais: Exploding the Myths of Modern Architecture - amzn.to/3Wh45mJ
James Stevens Curl: Making Dystopia - amzn.to/3zFzN4s
Branko Mitrovic: Architectural Principles in the Age of Fraud - amzn.to/3RZTD0s
Tom Wolfe: From Bauhaus to Our House - amzn.to/3S5mgtb
==========
©️ Copyright info:
🎶 Music:
Falls - Histories - QXHTHULGMI6VFDYV
Falls - Thruway - ACTOG4EBF8UHMKXH
Falls - Allons-y - KQTJDEUEL49UYT4F
Falls - Spicy Boi - IU4QYPSS9TKWIUDW
Falls - Wistful - XRYKQYNG6RUXUEUH
Falls - Raw Aesthetic - I2LEM2QGHLMHWBAG
🖼️ Images:
Willo Göpel
2eight, CC BY-SA 3.0
A. Kniesel, CC BY-SA 3
Ajay Suresh, CC BY 2
Andreas Lippold, CC BY-SA 4.0
Angel Miklashevsky, Neues Palais Potsdam, CC BY-SA 4
Angel Miklashevsky, Sanssouci, CC BY-SA 4
ArildV, Marmorpalais June 2023, CC BY-SA 4
ArildV, Orangerieschloss June 2023, CC BY-SA 4
Bundesarchiv, Neues Palais, CC BY-SA 3
Bundesarchiv, Bild 102-14569, CC BY-SA 3
Bundesarchiv, Bild 183-J31422, CC BY-SA 3
Bundesarchiv, Tag von Potsdam, CC BY-SA 3
Bundesarchiv, Walter Ulbricht Neujahrsansprache, CC BY-SA 3
Colin Smith, CC BY-SA 2
Flocci Nivis, CC BY-SA 4
George Pahl, CC BY-SA 3
Gerhard Hillmer, CC BY-SA 3
GodeNehler, (3 images), CC BY-SA 4
Grendelkhan, CC BY-SA 4
Joe Robinson, CC BY-SA 2
Kemmi.1, Belvedere Pfingstberg, CC BY-SA 3.0 Unported
Kiran891, CC BY-SA 4
Max Baur, (13 images), CC BY-SA 3
Mister No, Pomonatempel, CC BY 3.0 Unported
Nachlass Max Baur, CC BY-SA 3
Orderinchaos, Potsdam Stadtschloss, CC BY-SA 4
Pascal Volk, Sanssouci Palace, CC BY-SA 4
Paul Korecky, CC BY-SA 2
Peter H. Feist, CC BY-SA 4
Raimond Spekking & Elke Wetzig, CC BY-SA 4
Regi51, Garnisonkirche Potsdam, CC BY-SA 3
Wikswat, CC BY-SA 3
ernstol, CC BY-SA 3
werdersen, CC BY-SA 4
zerstörte Garnisonkirche, CC BY-SA 3
Head to squarespace.com/theaestheticcity to save 10% off your first purchase of a website or domain using code THEAESTHETICCITY
Join the Academy:
theaestheticcity.com/academy
Want the tools to defend and create beautiful cities, without the guesswork?
Join our City Builder Blueprint newsletter and grab the free '10X City Guide'.
the-aesthetic-city.kit.com/signup
———
Potsdam was once a shadow of its former self—a city scarred by war and Soviet-era concrete. But today, it’s absolutely glorious. Thanks to the determination of locals and a very generous donation, the heart of Potsdam has been transformed into a beautiful, lively place that rivals its 18th-century splendor.
In this video, I traveled to Potsdam to see how they pulled off such an ambitious reconstruction. We spoke to a developer, an architect, and a local activist to understand how they made it happen. Along the way, we uncover five key lessons from Potsdam’s transformation—and why building beautiful places matters now more than ever. Let’s dive in.
——
💪🏽 Support this channel by becoming a patron: patreon.com/the_aesthetic_city
🔥 Join the course waitlist: https://the-aesthetic-city.ck.page/a2d41beb6f
💻 Visit our website: theaestheticcity.com
✨ Subscribe to our substack: substack.com/@theaestheticcity?utm_source=profile-page
🎙️ Listen to our podcast: open.spotify.com/show/4cU3tcGKXiziKGuvfd3KIa?si=32da1b2ed8f44d79
𝕏 Follow us on X: https://x.com/_Aesthetic_City
🗣️ Join our community on Discord: discord.com/invite/wQ7zPKUTC2
==========
🙏🏼 A special THANK YOU to the following people:
- Willo Göpel
- Barbara Kuster
- Thomas Albrecht
- Bart Urban
==========
Disclosure: Some of the links below are affiliate links, which means I may earn a commission if you click on them and make a purchase. This comes at no additional cost to you and helps support the channel.
🎥 Video equipment I used:
Sony A7siii - amzn.to/407B2Ru
Sony - FE 24-105mm F4 G OSS amzn.to/3GLYWLw
Sony Sigma 24-70mm F2.8 amzn.to/3zX1D9h
Ronin RS 3 - amzn.to/40hJde8
Apple Macbook Pro M1 Max amzn.to/3L1iHRE
Røde Wireless Go II amzn.to/3IIvGpR
==========
📖 Favourite Urbanism & Architecture Books
Léon Krier: The Architecture of Community - amzn.to/4cVhS8e
Nir Buras: The Art of Classic Planning - amzn.to/3Wjhriz
Jane Jacobs: The Death and Life of Great American Cities - amzn.to/4cy7CTq
Vitruvius Pollio: The Ten Books on Architecture - amzn.to/4cyxwXh
Charles Montgomery: Happy City - amzn.to/3LldSlC
Malcolm Millais: Exploding the Myths of Modern Architecture - amzn.to/3Wh45mJ
James Stevens Curl: Making Dystopia - amzn.to/3zFzN4s
Branko Mitrovic: Architectural Principles in the Age of Fraud - amzn.to/3RZTD0s
Tom Wolfe: From Bauhaus to Our House - amzn.to/3S5mgtb
==========
©️ Copyright info:
🎶 Music:
Falls - Histories - QXHTHULGMI6VFDYV
Falls - Thruway - ACTOG4EBF8UHMKXH
Falls - Allons-y - KQTJDEUEL49UYT4F
Falls - Spicy Boi - IU4QYPSS9TKWIUDW
Falls - Wistful - XRYKQYNG6RUXUEUH
Falls - Raw Aesthetic - I2LEM2QGHLMHWBAG
🖼️ Images:
Willo Göpel
2eight, CC BY-SA 3.0
A. Kniesel, CC BY-SA 3
Ajay Suresh, CC BY 2
Andreas Lippold, CC BY-SA 4.0
Angel Miklashevsky, Neues Palais Potsdam, CC BY-SA 4
Angel Miklashevsky, Sanssouci, CC BY-SA 4
ArildV, Marmorpalais June 2023, CC BY-SA 4
ArildV, Orangerieschloss June 2023, CC BY-SA 4
Bundesarchiv, Neues Palais, CC BY-SA 3
Bundesarchiv, Bild 102-14569, CC BY-SA 3
Bundesarchiv, Bild 183-J31422, CC BY-SA 3
Bundesarchiv, Tag von Potsdam, CC BY-SA 3
Bundesarchiv, Walter Ulbricht Neujahrsansprache, CC BY-SA 3
Colin Smith, CC BY-SA 2
Flocci Nivis, CC BY-SA 4
George Pahl, CC BY-SA 3
Gerhard Hillmer, CC BY-SA 3
GodeNehler, (3 images), CC BY-SA 4
Grendelkhan, CC BY-SA 4
Joe Robinson, CC BY-SA 2
Kemmi.1, Belvedere Pfingstberg, CC BY-SA 3.0 Unported
Kiran891, CC BY-SA 4
Max Baur, (13 images), CC BY-SA 3
Mister No, Pomonatempel, CC BY 3.0 Unported
Nachlass Max Baur, CC BY-SA 3
Orderinchaos, Potsdam Stadtschloss, CC BY-SA 4
Pascal Volk, Sanssouci Palace, CC BY-SA 4
Paul Korecky, CC BY-SA 2
Peter H. Feist, CC BY-SA 4
Raimond Spekking & Elke Wetzig, CC BY-SA 4
Regi51, Garnisonkirche Potsdam, CC BY-SA 3
Wikswat, CC BY-SA 3
ernstol, CC BY-SA 3
werdersen, CC BY-SA 4
zerstörte Garnisonkirche, CC BY-SA 3









![Is Traditional Architecture Really TOO EXPENSIVE?
Go to https://groundnews.com/aesthetic to get world-wide perspectives. Subscribe through my link for 40% off unlimited access.
Free guide: the 10 principles behind every great city: https://the-aesthetic-city.kit.com/4740b9cd4b
Join the Academy (price increases Aug 15): https://theaestheticcity.com/complete-course/
—
Is traditional architecture really too expensive? Or is there indeed a way to build beautiful buildings affordably? In this video, we do a deep dive into what drives building costs from a first-principles approach, from design elements like symmetry to added elements like ornament. We also look at the cost of modernist architecture, and we answer some deeper questions: even if we would spend more on a building, would that be worth it? Find out all about it in this video!
Sources used for this video and the cost model can be found here:
https://theaestheticcity.com/resources/youtube/building-cost-video
——
💪🏽 Support this channel by becoming a patron: https://www.patreon.com/the_aesthetic_city
✨ Subscribe to our substack: https://substack.com/@theaestheticcity?utm_source=profile-page
🎙️ Listen to our podcast: https://open.spotify.com/show/4cU3tcGKXiziKGuvfd3KIa?si=32da1b2ed8f44d79
𝕏 Follow us on X:https://x.com/_Aesthetic_City
🗣️ Join our community on Discord: https://discord.com/invite/wQ7zPKUTC2
💻 Visit our website: https://theaestheticcity.com
🙏🏼A special THANK YOU to the following people - for helping to create the video or getting an insight into construction costs:
- Janie Delport
- Nicholas Boys Smith
- Adam Architecture
- Photographer Hugh Hastings
- Jonathan Weatherill
- Robert Patzschke
- Oscar Olderøy
- Patrick van Buijtenen
- Mieke Bosse
- Paul Whalen, RAMSA
- Christine Franck, INTBAU USA
- Guy Courtois
- Jürgen Leibfried
- Bart Urban]
🎥 Video equipment I used:
Sony A7siii - https://amzn.to/407B2Ru
Sony - FE 24-105mm F4 G OSS https://amzn.to/3GLYWLw
Sony Sigma 24-70mm F2.8 https://amzn.to/3zX1D9h
Ronin RS 3 - https://amzn.to/40hJde8
Apple Macbook Pro M1 Max https://amzn.to/3L1iHRE
Røde Wireless Go II https://amzn.to/3IIvGpR
Disclosure: The links above are affiliate links, which means I may earn a commission if you click on them and make a purchase. This comes at no additional cost to you and helps support the channel.
📖 Favorite Urbanism & Architecture Books
Léon Krier: The Architecture of Community - https://amzn.to/4cVhS8e
Nir Buras: The Art of Classic Planning - https://amzn.to/3Wjhriz
Jane Jacobs: The Death and Life of Great American Cities - https://amzn.to/4cy7CTq
Vitruvius Pollio: The Ten Books on Architecture - https://amzn.to/4cyxwXh
Charles Montgomery: Happy City - https://amzn.to/3LldSlC
Malcolm Millais: Exploding the Myths of Modern Architecture - https://amzn.to/3Wh45mJ
James Stevens Curl: Making Dystopia - https://amzn.to/3zFzN4s
Branko Mitrovic: Architectural Principles in the Age of Fraud - https://amzn.to/3RZTD0s
Tom Wolfe: From Bauhaus to Our House - https://amzn.to/3S5mgtb
©️ Attribution & copyright info:
🎶 Music:
Soundstripe:
Dr. Delight - Breakfast for dinner: GVUBUHRAGPWSFCPF
Ghost Beatz - Sweetness HE5IPP124LBGC3IZ
Falls - Sentinel: SEQZZLZCPIWWHDN8Falls - sun and the moon: 0C3FFRAPZ9OCQXOX
Falls - The Cover Of Darkness: GVUEN3KSEJCBWRAW
Falls - Christopher Walken: TLJFD0IKBXIUF2I0
Dr. Delight - Stick To The Plan: SBUWQ1FFN4MIGKWD
Midnight Daydream - Cloud Walker: 9YFNF5DVQTVMI420
Falls - Transporter: X6Q8SM3KILX0V0SM
Cody Martin - Leaking Dawn: SDN89Z2YAUQ5G2BX
Cody Martin - Summerfield: 1WBFX2AIHTJNMCBG
Falls - Life in Binary: PFK4T1VE4VOV5WKB
Cody Martin - Pembrokeshire: 6PVYGREWC8PI4KDR
🖼️ Images:
@dreamboatslim on X: https://x.com/dreamboatslim/status/1382282414374932482
Bidgee, CC BY-SA 3.0 https://creativecommons.org/licenses/by-sa/3.0, via Wikimedia Commons
Cammamu, CC BY 4.0 https://creativecommons.org/licenses/by/4.0, via Wikimedia Commons
John ONeill - GNU Free Documentation License
Hackercatxxy, CC BY-SA 4.0 https://creativecommons.org/licenses/by-sa/4.0, via Wikimedia Commons
Garbatella: Croberto68, CC BY-SA 3.0 https://creativecommons.org/licenses/by-sa/3.0, via Wikimedia Commons
Villa Savoye: Valueyou, CC BY-SA 3.0, via Wikimedia Commons
3D printing concrete: Video Autor: Alfredo Milano CC BY 2.5 (https://creativecommons.org/licenses/by/2.5), via Wikimedia Commons]
Corviale: Umberto Rotundo CC BY 2.0
Demolition of Robin Hood Gardens, Woolmore Street by Stephen Richards, CC BY-SA (2.0 https://creativecommons.org/licenses/by-sa/2.0), via Wikimedia Commons Is Traditional Architecture Really TOO EXPENSIVE?](https://i.ytimg.com/vi/y5w4REl_Few/mqdefault.jpg)
