Uploaded January 2024 | Updated September 2026, 6 hours ago
In November last year we arranged an event unlike any we’ve ever done with the latest in urban and outdoor design under one roof, the Thule Experience event, THEX 23/24 in Malmö Sweden.
In 2024, we’ll be launching more products than ever before, and we’ll be entering two new product categories. We handpicked an exclusive circle of partners and more than 50 media titles from around the world to get the first glimpse. They all got to visit the Thule Group R&D, Test Center and roof rack factory in Hillerstorp and were later the same evening indulged in an immersive product and brand experience taking place in a unique industrial venue in Malmö. It was the perfect backdrop to show our journey from an industrial past, to our timeless outdoor designs of the future. A surprise event waited in the monumental old train factory where we let 46 global brand ambassadors present all our new products on a runway in front of a massive LED screen showing all our latest brand and lifestyle films. And for the very first time we got to show 650 of our customers, journalists, partners and colleagues what Thule is about - through our own eyes and perspective.
Special thanks to our amazing longterm friends and ambassadors for making this possible. You inspire us.
Ingemar Stenmark
Aline Bock
Anders Backe
Anja Pärson
Brooklyn Bell
David Åhman
Sam Anthamatten
Reine Barkered
Hannah Barnes
Carl-Johan Brandt
Christian Brandt
Emilé Newman
Ida Engvoll
Eric Crosland
Eero Ettala
Emelie Forsberg
Mylo Fowler
Garrett McNamara
Nicole McNamara
Micayla Gatto
Matthias Giraud
Jonatan Hellvig
Hidaya
Eliot Jackson
Bruno Jacobsen
Emil Johansson
Simon Johansson
Charlotte Kalla
Kasete Steen
Kristin Larsson
Maria Kuzma
Flo Orley
Jackie Paaso
Filippa Rådin
Taylor Reese
Helene Ripa
Lukas Skiöld
Martin Söderström
Kurt Sorge
Markiz Tainton
Tomomi Nishikubo
Tobias Woggon
KlubbN
Johan Sandborgh
Fredrik Steen
Mai Nishikubo
Brodie Hood
Join us on this adventure with more to come during the whole 2024!
#BringYourLife
In November last year we arranged an event unlike any we’ve ever done with the latest in urban and outdoor design under one roof, the Thule Experience event, THEX 23/24 in Malmö Sweden.
In 2024, we’ll be launching more products than ever before, and we’ll be entering two new product categories. We handpicked an exclusive circle of partners and more than 50 media titles from around the world to get the first glimpse. They all got to visit the Thule Group R&D, Test Center and roof rack factory in Hillerstorp and were later the same evening indulged in an immersive product and brand experience taking place in a unique industrial venue in Malmö. It was the perfect backdrop to show our journey from an industrial past, to our timeless outdoor designs of the future. A surprise event waited in the monumental old train factory where we let 46 global brand ambassadors present all our new products on a runway in front of a massive LED screen showing all our latest brand and lifestyle films. And for the very first time we got to show 650 of our customers, journalists, partners and colleagues what Thule is about - through our own eyes and perspective.
Special thanks to our amazing longterm friends and ambassadors for making this possible. You inspire us.
Ingemar Stenmark
Aline Bock
Anders Backe
Anja Pärson
Brooklyn Bell
David Åhman
Sam Anthamatten
Reine Barkered
Hannah Barnes
Carl-Johan Brandt
Christian Brandt
Emilé Newman
Ida Engvoll
Eric Crosland
Eero Ettala
Emelie Forsberg
Mylo Fowler
Garrett McNamara
Nicole McNamara
Micayla Gatto
Matthias Giraud
Jonatan Hellvig
Hidaya
Eliot Jackson
Bruno Jacobsen
Emil Johansson
Simon Johansson
Charlotte Kalla
Kasete Steen
Kristin Larsson
Maria Kuzma
Flo Orley
Jackie Paaso
Filippa Rådin
Taylor Reese
Helene Ripa
Lukas Skiöld
Martin Söderström
Kurt Sorge
Markiz Tainton
Tomomi Nishikubo
Tobias Woggon
KlubbN
Johan Sandborgh
Fredrik Steen
Mai Nishikubo
Brodie Hood
Join us on this adventure with more to come during the whole 2024!
#BringYourLife
