These 2 Customers Will Transform Your Business | James Sinclair @AmericanExpressUK
These 2 Customers Will Transform Your Business | James Sinclair  @AmericanExpressUK
Uploaded October 2023 | Updated September 2026, 2 weeks ago
#JamesSinclair #business #sales #customerservice

How can you smooth out the peaks and troughs in your business’ sales cycle?

In this video James looks at the seasonality challenges of his own businesses and how he overcame these by focussing on two key types of customers.

By exploring different revenue streams from different customers and how to get the most value out of your assets, James shows how anyone can improve the predictability and profitability of sales in their business.

To learn more about calculating customer value, head to the American Express Business Trends & Insights Hub: americanexpress.com/en-gb/business/trends-and-insights/articles/calculate-lifetime-value-of-customer

The information provided in this video is for informational purposes only and does not constitute financial advice.
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These 2 Customers Will Transform Your Business | James Sinclair

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