Uploaded July 2024 | Updated September 2026, 8 hours ago
In Brazil, our partners at ITPA go beyond just planting trees. By night, they are fighting the fires that threaten their hard work 🧑🚒 🔥
As the world's largest meat producer, Brazil faces significant deforestation driven by animal agriculture. Many of these fires are often started on purpose – and illegally – by cattle farmers trying to expand their pastures. If these fires aren’t put out, they often end up burning nearby forests.
We've seen that firefighting, combined with educating farmers, is a highly effective way to protect the Atlantic Forest – I mean, just look at this incredible before-and-after transformation 🔥💚
In Brazil, our partners at ITPA go beyond just planting trees. By night, they are fighting the fires that threaten their hard work 🧑🚒 🔥
As the world's largest meat producer, Brazil faces significant deforestation driven by animal agriculture. Many of these fires are often started on purpose – and illegally – by cattle farmers trying to expand their pastures. If these fires aren’t put out, they often end up burning nearby forests.
We've seen that firefighting, combined with educating farmers, is a highly effective way to protect the Atlantic Forest – I mean, just look at this incredible before-and-after transformation 🔥💚
