Uploaded June 2020 | Updated September 2026, 47 minutes ago
How to design a low-budget music marketing campaign that grows your fanbase, generates engagement, and gets more streams and sales, from those who do it every day. Pros from Spinefarm Records, Shelter Music Group, 10th St Management, and UNDRCVR Marketing discuss their best music marketing campaigns and how you can do it too.
Recorded during the great coronavirus lockdown of 2020.
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Sign up for near-daily emails with more in-depth advice for your career in music. Visit https://www.outerloopcoaching.com!
Free e-book! Music Management Primer by Mike Mowery https://outerloop.group/music-industry-career-coaching/
Connected: Strategies for Networking in the Modern Music Industry https://outerloop.group/connected-strategies-for-modern-music-business-networking/
Artist Management - When Do They Get Paid? https://outerloop.group/artist-management-when-do-they-get-paid/
Breaking In For Non-Musicians https://outerloop.group/breaking-in-to-the-music-industry-for-non-musicians-2/
Get a powerful email program to monetize your email list: https://outerloop.group/email
Get our favorite resource for growing a great fanbase on the road: https://outerloop.group/toursmart
Our complete system for releasing your album or EP the right way: https://outerloop.group/release-it-right/
How to design a low-budget music marketing campaign that grows your fanbase, generates engagement, and gets more streams and sales, from those who do it every day. Pros from Spinefarm Records, Shelter Music Group, 10th St Management, and UNDRCVR Marketing discuss their best music marketing campaigns and how you can do it too.
Recorded during the great coronavirus lockdown of 2020.
LIKE, COMMENT, AND SUBSCRIBE!
Sign up for near-daily emails with more in-depth advice for your career in music. Visit https://www.outerloopcoaching.com!
Free e-book! Music Management Primer by Mike Mowery https://outerloop.group/music-industry-career-coaching/
Connected: Strategies for Networking in the Modern Music Industry https://outerloop.group/connected-strategies-for-modern-music-business-networking/
Artist Management - When Do They Get Paid? https://outerloop.group/artist-management-when-do-they-get-paid/
Breaking In For Non-Musicians https://outerloop.group/breaking-in-to-the-music-industry-for-non-musicians-2/
Get a powerful email program to monetize your email list: https://outerloop.group/email
Get our favorite resource for growing a great fanbase on the road: https://outerloop.group/toursmart
Our complete system for releasing your album or EP the right way: https://outerloop.group/release-it-right/
![How to Write a Song That is Marketable [UPDATED FOR 2019]](https://i.ytimg.com/vi/PAEbvZxD-CI/mqdefault.jpg "How to Write a Song That is Marketable [UPDATED FOR 2019]
It only takes one song to make an entire career - this is what you might be missing in your songwriting process that will help you reach your goals.
Subscribe, Like, and Comment Below! Sorry for the audio and video issues this week!
You KNOW How to Write a Song That is Marketable - and Noone Else Knows It Like You Do
Too many people fail by trying hard to make music like someone else. Make YOUR music and then put in the hard work to find the audience who will love YOU.
I love tablature. I love the idea I can just play the right notes at the right times and, with a little bit of technological help, I can sound JUST LIKE the musicians I admire. Its a game-changer.
But it isnt a career maker. At least not unless you want to make your living playing weddings and corporate events. THATS FINE. But its probably not your dream.
If your dream is to be admired for making original music, why not BE ORIGINAL?
There are billions of people on this planet. And you only need to be the favorite of a few of them to make a career in music. Your pursuit, as a professional musician, is finding enough people to fund your art and lifestyle. That could be one wealthy person putting you on her payroll. Or it could be a million people streaming your songs often enough to cover your bills.
Often, musicians and songwriters are asked to compromise their music in the interest of finding a larger audience. But you may just need a BETTER audience.
Put the work into finding your audience, wherever they are, or in compromising your art
Knowing how to write a song that sounds just like other songs popular in your local market is a valuable skill. It could be your ticket to success. But not compromising your songwriting for the popular market doesnt mean you will always need to be poor, or always have a real job. It just means you have to work harder to find the audience that will support you and your unique voice.
The music business is filled with talented, original musicians with cult followings. And some of musics greatest culture icons are songwriters shunned by the popular market but accepted only after surviving for years on the support of that cult following.
Trust your gut. Youll know when youre compromising too much.
But put the work into finding your audience. Make yourself available as often as possible for them to find you. Take all the media opportunities and performance opportunities you can. And then be unequivocably, uncompromisingly you.")
