Uploaded June 2026 | Updated September 2026, 2 weeks ago
The 2026 FIFA World Cup is more than just a tournament. With over 6.5 million fans expected to attend, it's become one of the world's largest economic events.
In this episode of Down to Business, we take a look into the shift happening in retail & merchandise for the World Cup. Cultural relevance has become the new currency. Online retailer REVOLVE and PacSun are capitalizing on the World Cup as a shared global moment, recognizing that young people increasingly view sports as integrated with music, fashion, and art. It's no longer just about buying a jersey or a hat. It's about buying access to a cultural moment, a tribe, a shared experience.
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The 2026 FIFA World Cup is more than just a tournament. With over 6.5 million fans expected to attend, it's become one of the world's largest economic events.
In this episode of Down to Business, we take a look into the shift happening in retail & merchandise for the World Cup. Cultural relevance has become the new currency. Online retailer REVOLVE and PacSun are capitalizing on the World Cup as a shared global moment, recognizing that young people increasingly view sports as integrated with music, fashion, and art. It's no longer just about buying a jersey or a hat. It's about buying access to a cultural moment, a tribe, a shared experience.
Connect with Cheddar!
On Facebook: facebook.com/cheddar
On Instagram: instagram.com/cheddar
On the web: cheddar.com
In your inbox: need2know.cheddar.com/subscribe
